This month’s Nicer Tuesdays talks went behind the scenes of some huge landmark events in the creative industry in enthralling detail. Taking to the stage at Oval Space, Riposte director of photography Gem Fletcher explained the thinking behind the magazine’s powerful cover shoot for issue eight; director Noah Harris showed us how he made the epic E.On ad with Gorillaz; Sonya Dyakova took us through the beautiful archival inspiration behind her design for book Feast for the Eyes; and Weirdcore treated us to a rare insight to his visual work for Aphex Twin, MIA and others. Here, we pick out some of the things we learned.
Passion can breed powerful and beautiful results
Photographic art director Gem Fletcher, who is director of photography for Riposte magazine, told us about the process behind the magazine’s impactful cover for issue eight showing activist Ericka Hart topless. “We want to be bold, inspiring, smart and challenge expectations,” Gem said. “For us, Ericka embodies everything we believe in a way you can’t help but sit up and listen.”
“It was important not to be controversial for the sake of it, and we had so much discussion about this image, but in the end we sent it to Ericka and she said “Fuck yeah, that’s wild”. So we went for it, and the response we’ve had has been incredible.”
In-camera filmmaking is arduous, but worth it
Director Noah Harris showed the process behind his recent advert with agency WCRS for E.On, featuring 1000 dancing toys – and guest starring a toy version of Gorillaz. Sourced from all over the world, and assembled on set by a bemused crew, the toys were midi-synced to the music and filmed entirely in-camera. “I wanted to create a Burning Man for toys, powered by the sun,” Noah explained.
“I was 17 in 1991 so I left college and just went raving. Each toy in this ad is like a character you see at a rave. These dogs are the ones in the mosh pit, off their tits.”
There are some totally bizarre cookbooks out there
Sonya Dyakova showed the beautiful archives she plundered for inspiration in her latest project, the design for Aperture food photography book Feast for the Eyes. Exploring books such as Casseroles for Drinkers and Liberace Cooks, as well as dozens of others, Sonya explained the research her and her team undertook.
“Some of these vintage cookbooks were very kitschy, the typography was wild.” Having to bring together a huge variance of photos by the likes of Martin Parr, Tim Walker, Sarah Lucas and Wolfgang Tillmans, the graphic designer felt a typographic cover made sense to tie it together. “We looked for revival typefaces heavily influenced by the past, but with a modern feel.”
Weirdcore first saw Aphex Twin in a 90s rave in a forest, and was never the same again
Weirdcore, the experimental artist behind Aphex Twin’s crazy live visuals, told the story of his journey with the musician. “I first saw Aphex in a rave in a forest in 1996. Forget about being knocked sideways, my brain was diagonal by the end!” After a few years of developing his own creative approach, combining crowd-generated patterns and graphics from computer games to visualise music, he ended up working with Aphex. One year on tour, a last minute change of plan led to the artist using his now-renowned technique of facemapping.
“In 2010, about a week before the show, Richard said ‘I want the visuals to use the crowd’. Standing here now (on stage) I get what he means because it reflects the attention back away from you.”
Lecture in Progress distributed newspapers at the event, publishing highlights from its platform such as interviews and advice from Craig Oldham, Luke Evans, Roshni Goyate, and studio visits at Studio Makgill and Moth. Read more and sign up here.
Event Partner: Adobe
Designer. Photographer. Filmmaker. Dreamer. No matter who you are, there’s something for you in the latest release of Creative Cloud. Adobe is proud to sponsor Nicer Tuesdays 2017 and ready to show you what’s new.
Supported by: Park Communications
As one of London’s most respected printers, Park Communications is known for its care, attention to detail and high quality, which is why Printed Pages is among the titles it produces.
Drinks sponsor: Hop House 13
Thanks to Hop House 13 for providing the drinks!