Here London / Here 2017

“We simply say no to projects that don’t feel right”: Triboro’s David Heasty at Here 2017

Founded by David Heasty and Stefanie Weigler, Triboro is a Brooklyn-based studio that never fails to impress. Whether designing for art, publishing, music, fashion or cultural institutions, Triboro strives to create new and experimental work that continuously pushes boundaries.

The studio’s ethos is to excel “both in building inspiring brands from the ground up and in shepherding established brands into new territories”, and Triboro holds an impressive client list including ESPN, The New York Times, Nike, Vanity Fair plus many others. Triboro has won numerous awards for its dexterity. 

For Here 2017, David, originally from Texas and now residing in New York, took us through the studio’s extensive portfolio and explained how the duo create such defining and beautiful designs. “We started Triboro in an effort to have some sort of freedom. So we dedicate our time to projects that really resonate with us,” said David. “We simply say no to projects that don’t feel right.” He then ran us through some of their most vivid identities, including the work for restaurant Sauvage and a campaign for Nike, where they “hacked" the logo so that it read “NYC”. 

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Triboro: Lachenmann Poster Series, August 2005


Triboro: Sauvage, July 2016


Triboro: MoMA Tape Card, 2002


Triboro: Wrong Color Subway Map, 2016