Revealed on 5 January, the new typeface is entitled TCCC Unity (an acronym of The Coca-Cola Company) and was designed by esteemed typographic design agency Brody Associates. The announcement was made by Coca-Cola’s vice president of global design, James Sommerville who described how TCCC Unity “encapsulates from Coca-Cola’s past and its American modernist heritage.”
He later posted a video on Instagram detailing the nuances of the typeface and its differing versions. The post was accompanied by a caption describing how TCCC Unity has “geometric flair and circularity drawn from the archive form the basis of the Latin script; a large x-height ensures it works in physical and digital environments.”
The typeface also has its own iOS application which explains “the ethos behind TCCC Unity, the bespoke typeface designed by Brody Associates with The Coca-Cola Company’s Global Design Team.” It goes on to the designers’ inspirations and the font’s styles, weights and specimens.
- Territory Studio on making organic, lo-fi graphics for Blade Runner 2049
- Evan Cohen’s illustrated characters work together to travel through the panels of his comic
- Tadas Karpavicius's risky opera catalogue creates "fluidity and an organic feeling"
- Wang & Söderström create digital art you want to reach out and touch in new exhibition
- Joe Mrava and Austin Ledzian tell the story of the modern-day female farmer
- Photographer Lukas Korschan got on the wrong boat, but made a great series out of it
- Pee on this Ikea print ad, and if you’re pregnant, you get a crib half price
- The rebrand for Russia’s tourist board uses Suprematist geometry laid out as a map
- The Guardian unveils redesign across print and online
- Coca-Cola reveals custom typeface, TCCC Unity, inspired by its modernist heritage
- A first look at Uber and NASA's new flying vehicle
- Uniqlo and Marimekko collaborate on bold and expressive new collection