Peter Saville designs arts campaign for Create featuring Grayson Perry and others

Date
20 November 2015

A new programme launched by Create entitled Panic! What Happened to Social Mobility in the Arts is accompanied by a visual campaign designed by Peter Saville. The city-wide programme in London will explore working life across the creative industries in the UK, and look at the effects of housing, benefits and low salaries on careers in the arts.

Saville’s concept uses the headshots of famous faces, including Grayson Perry, Sarah Lucas, David Bailey and Giles Deacon as well as others, superimposed with the job title of the principal earner in their families, from electricians to milkmen. The overall message of the campaign is: ‘Talent does not discriminate,’ and given the lack of social mobility in the arts, the aim is to raise questions about whether these cultural figures would have the same chance at success if starting out in 2015.

Panic! What Happened to Social Mobility in the Arts runs 26 November – 4 December across London.

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Alexander Hawkins

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