Nicolas Ménard creates 18 animations for Facebook's Groups Discover feature

Date
23 September 2016
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Nicolas Ménard: Facebook Groups Discover

Nicolas Ménard has directed a series of 18 animations for Facebook to promote its Groups Discover feature, a function allowing users to browse suggested groups in their social circle or city.

In each one, Nicolas uses his knack for dynamic, charming characters, and a playful, energetic style to show the social benefits of being part of a Facebook group. One shows a group of students racing through tubes to join a study group; another shows characters snowballing down a hill to join a party. All of the films use flat illustrations and a simple palette of block colours.

The animator was commissioned by The Factory at Facebook, the company’s in-house creative studio, to design and direct the shorts, aimed at three audiences: new parents, parents of pre-schoolers and college students. Nexus Productions produced the films.

“It was a fun challenge to tell a story with a beginning, middle and end in the shortest amount of time possible,” says Nicolas. “Design wise, we had to find a balance between detail and simplicity so the images are quick to grasp, and animation wise, the right amount of snappiness to deliver those messages efficiently.”

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Nicolas Ménard: Facebook Groups Discover animation still

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Nicolas Ménard: Facebook Groups Discover animation still

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Nicolas Ménard: Facebook Groups Discover animation still

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Jenny Brewer

Jenny oversees our editorial output across work, news and features. She was previously It’s Nice That's news editor. Get in touch with any big creative stories, tips, pitches, news and opinions, or questions about all things editorial.

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