The legendary founder of the equally legendary HORT studio in Berlin, Eike König is one of the pre-eminent graphic designers working today. He shared with the Here conference his invaluable “rules” for a happy and successful working life including “have fun” and “get paid” and explained why knowing yourself is so crucial.
When thinking of graphic design studios it’s customary to imagine rows of neatly arranged, neatly dressed bespectacled types hunched over Macs – minimal techno turned down low on the stereo – sharing the occasional joke about kerning. All are immaculately dressed. How else could design happen? It’s a serious business after all.
Berlin-based design studio Hort is the antithesis of this paradigm, embracing the unconventional and creating work in an atmosphere that is neither structured nor severe; which is the way Eike König likes it. “Who the hell is Eike?” it asks on their website, Eike is the founder of Hort, and also the man behind their now legendary approach to design. He’s a man with a reputation for being off the wall, both in the work he creates and the ethos of his studio, “a place where work and play can be said in the same sentence.”
Since 1994 Hort has been at the forefront of graphic design, producing work that is both exciting and surprising given the clients they’ve taken on. The studio is equally comfortable working for sportswear giants like Nike as it is running workshops to educate the next generation of visual thinkers.