Sir Paul Smith is not like other fashion designers. Despite being one of the foremost creative figures of his generation, he retains a marvellous personal touch, answering all the letters he receives personally and happy to open up his process and personality with a tongue-in-cheek humour that jars with traditional ideas of haute couture.
A new video series called Inside Paul’s Studio features the man himself giving a guided tour of some of the prized possessions stuffed into his Aladdin’s cave of an office. In the first episode he shows off an insanely-detailed miniature model of his workspace recreated down to the smallest piece. In fact, Paul’s YouTube channel has had a comprehensive overhaul over recent weeks with lots of new stuff added to create a fascinating resource. There’s his catwalk shows, behind-the-scenes videos of him larking around on photo shoots and even an hour-long discussion he hosted with Mark Cavendish at the Design Museum.
Rounding off Here 2012, fashion icon Sir Paul Smith took to the stage with a real inspirational tour de force. Sharing insights into his brand’s earliest days as well as the unexpected places from which he draws this visual inspirations, Sir Paul demonstrated how his restless creative brain has underpinned his stellar commercial success.