It’s well established now that in the socially-engaged world the way brands interact with their customers has changed, and there’s no going back. But recognising this new reality and responding to it in interesting, innovative and effective ways are two very different things, and that’s where The Rumpus Room, an agency which specialises in bringing together digital technology and real-world experiences to create truly engaging branded content, comes in.
Creative director Tom Roope and his team are the go-to guys for big companies open-mined and business-savvy enough to embrace the brave new world. So whether it’s musical stars like Bon Jovi and Lilly Allen, brands like Nike, Coca Cola and Cadbury or other organisations like the International Olympic Committee or Fairtrade, The Rumpus Room has created some of the most creative, technological and ambitious campaigns of the past few years. Their efforts have been honoured by the likes of D&AD, The Cannes Lions and the Designs of the Year.
In his Here talk, Tom showed adroitly how creative agencies should embrace the brave new world of campaigns built around consumer participation.