For over 30 years Wayne Hemingway has been an influential designer with his wife and business partner Gerardine Hemingway. They set up fashion label Red or Dead in the early 1980s, and the couple went on to found Hemingway Design, a multi-disciplinary design agency working across the arts.
Their work includes a major award-winning housing project in Tyneside, for which they coordinated everything from the design and landscaping through to the marketing. Other works include designing a shoe range for classic British brand Hush Puppies and redesigning the uniform for McDonald’s making it more sustainable in time for the London Olympics. Hemingway Design also curate events, including the official Queens Diamond Jubliee party in 2012 as well as their on-going Vintage festival.
Speaking at Here 2013, Wayne explained how by seizing opportunities at the right time he got to expand his design empire and why listening to your mum is always the best thing to do.