Iain Tait is one of the best creative thinkers around, with an incredible track record of producing engaging digital work for some of the world’s biggest brands including Coke, Nike, Levi’s and Old Spice (for whom he oversaw the genre-defining interactive Responses spot).
He was one of the founders of Poke London before moving onto Wieden + Kennedy and later Google Creative Labs. Iain returned to Wieden’s last year as Executive Creative Director charged with bringing his brilliance to the agency’s integrated campaigns.
At Here 2015, he delivered a superb talk on the best ways to work with digital, and how to do without being behind the times before you’ve even got past the pitch stage. Content is king, he told us. Amen to that.