Pentagram’s book on Conrad Shawcross’ Optic Cloak mirrors its architectural qualities

Date
28 September 2016
Above
Left

Pentagram: The Optic Cloak

Right

Conrad Shawcross: The Optic Cloak

Above

Conrad Shawcross: The Optic Cloak

Marina Willer and her team at Pentagram have designed a book to launch The Optic Cloak by sculptor Conrad Shawcross, with a graphic identity that mirrors the structure’s architectural qualities.

The Optic Cloak is a new 160ft-high installation in London’s Greenwich Peninsula, created to conceal the flues of an energy centre. Inspired by camouflage in nature and used on dazzle ships, Conrad’s building design is wrapped in an undulating skin of aluminium triangles, which aims to use the moiré effect to “hypnotically blend” the structure into its environment.

In turn, the book uses black on black, with a foil type on matt paper, “emulating The Optic Cloak’s particular type of camouflage which makes the viewer question what they are seeing by hiding in plain sight” says the Pentagram design team. The font is Trade Gothic, “a typeface associated with shipping containers, tools and other embossed metal objects,” the designers continue, further linking the design with the industrial process behind the structure. The book was printed by Pureprint.

The book, together with an accompanying poster and film, explores the research, prototype and build process of The Optic Cloak being created.

Above

Pentagram: The Optic Cloak book

Above

Pentagram: The Optic Cloak book

Above

Pentagram: The Optic Cloak book

Above

Pentagram: The Optic Cloak book

Above

Pentagram: The Optic Cloak book

Above

Conrad Shawcross: The Optic Cloak for Greenwich Peninsula

Share Article

About the Author

Jenny Brewer

Jenny oversees our editorial output across work, news and features. She was previously It’s Nice That's news editor. Get in touch with any big creative stories, tips, pitches, news and opinions, or questions about all things editorial.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.