If you have any questions or suggestions on how we could work together, please get in touch with the relevant person below. Please do not send anything physically to the studio for the time being, and only call the number below if the matter is urgent. The best way to get in touch is with an email to one of the team below. Thank you.

Unit 1, 25 Downham Road, London N1 5AA
Telephone 020 7739 5222

Will Hudson
Founder and Director

After founding It’s Nice That in 2007, Will now oversees the creative output across all sides of The Hudson Bec Group which includes It's Nice That, Anyways, Lecture in Progress and If You Could Jobs.

Alex Bec
Managing Director

Alex joined as director in 2008 and oversees the commercial side of The HudsonBec Group which includes It's Nice That, Anyways, Lecture in Progress and If You Could Jobs. Contact him to discuss working with us in commercial capacities across the group.

Matt Alagiah

Matt joined It’s Nice That as editor in October 2018 and became editor-in-chief in September 2020. He was previously executive editor at Monocle magazine. Drop him a line with ideas and suggestions, or simply to say hello.

Lucy Bourton
Deputy Editor

Lucy joined It’s Nice That as an editorial assistant in July 2016 after graduating from Chelsea College of Art. She became a staff writer in October 2016, and in January 2019 was made It’s Nice That’s deputy editor. Contact with Lucy about upcoming creative projects or editorial ideas for the site.

Jenny Brewer
Online Editor

After five years as It’s Nice That’s news editor, Jenny became online editor in June 2021, overseeing the website’s daily editorial output. Contact her with stories, pitches and tips relating to the creative industries.

Simon Smith
Digital Manager

Simon joined It's Nice That in May 2015 as a Social Media Manager, previously holding similar roles at Urban Outfitters and Ben Sherman. Becoming Senior Digital Manager in 2018, Simon oversees all of our digital channels. Contact him with any social media or digital enquiries.

Ruby Boddington
Associate Editor

Ruby joined the It’s Nice That team as an editorial assistant in September 2017 after graduating from Central Saint Martins. In April 2018, she became a staff writer and in August 2019, she was made associate editor. Get in contact with Ruby about ideas you may have for long-form stories on the site.

Jyni Ong
Associate Editor

Jyni joined It’s Nice That as an editorial assistant in August 2018 after graduating from The Glasgow School of Art’s Communication Design degree. In March 2019 she became a staff writer and in June 2021, she was made associate editor. Feel free to drop Jyni a note if you have an exciting story for the site.

Joey Levenson
Editorial assistant

Joey joined It’s Nice That as an editorial assistant in May 2020 after graduating from King's College, London. Previously, Joey worked as a writer for numerous fashion and art publications, such as HERO Magazine, Dazed, and Candy Transversal.

Dalia Al-Dujaili
Junior News Writer

Dalia joined It’s Nice That as a news writer in July 2021 after graduating in English Literature from The University of Edinburgh. She's written for various indie publications such as Azeema and Notion, and ran her own magazine and newsletter platforming marginalised creativity.

Will Knight

Will joined The HudsonBec Group in 2016 as a freelance creative at our sister agency Anyways, following a degree from The University of Brighton. Joining It's Nice That in early 2017, he works with Ali and Elsa across editorial platforms, commissioning and commercial platforms.

Elsa Müller

Elsa joined It’s Nice That in October 2019 as Junior Creative, working alongside Ali and Will on editorial projects and commercial partnerships. She previously studied at the University of the Arts Berlin and has worked as a designer and art director in Berlin, Brussels and London.

Rob Mordue
Head of Projects

Rob leads the project management team and oversees the management of our commercial and editorial partnerships. Previously Rob worked at experiential agency Slice and is also a founder of the record label and events company, Numbers.

Josephine New
Senior Project Manager

Josephine joined It’s Nice That in June 2016 having previously worked as an editorial assistant at Phaidon Press and catalogue coordinator at Frieze Art Fair. Josephine works as a project manager across editorial, commercial projects and media partnerships.

Lucy Orr
Project Manager

Lucy joined It’s Nice That as a Project Manager in August 2019 and works across editorial and commercial projects. Previously Lucy worked as a studio and project manager for a motion design studio and before that as a community and education officer for Picturehouse Cinemas.

Jessica Ings
Head of Partnerships and New Business (Currently on maternity leave)

Jessica joined It’s Nice That in November of 2015 as our marketing executive. Before joining It’s Nice That she spent time at creative agencies Albion London and BBH, and most recently as part of the communications team at digital commissioner for the arts The Space. Contact her to discuss partnership opportunities, bespoke sponsorship packages or to request a rate card.

Sarah Martin
Head of Partnerships and Business Development

Sarah joined It’s Nice That in January 2021 as Head of Partnerships and Business Development on an interim 12-month contract to cover maternity leave. Previously, Sarah developed content and event projects for companies including NTS Radio, Vice Media and The Stylist Group. Contact her to discuss brand partnership opportunities.

Ornella Jefferson
Partnerships and Marketing Executive

Ornella joined It’s Nice That in October 2020, having previously worked as a partnerships executive working with brands to coordinate projects for the creative community. Ornella works as a Partnerships and Marketing Executive looking after sponsored content, display media and media partners. Contact her to discuss marketing opportunities or to request a media pack.

Amy Sproson
Social Media and Community Assistant

Amy joined It’s Nice That as a freelance assistant in January 2019 after studying a BA in Graphic Design at Camberwell College of Art. In September 2019 Amy joined full-time as Social Media and Community assistant. Contact Amy with any questions involving our social media channels.

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