If you have any questions or suggestions on how we could work together, please get in touch with the relevant person below. Please do not send anything physically to the studio for the time being, and only call the number below if the matter is urgent. The best way to get in touch is with an email to one of the team below. Thank you.

Unit 1, 25 Downham Road, London N1 5AA
Telephone 020 7739 5222

Will Hudson
Founder and Director

After founding It’s Nice That in 2007, Will now oversees the creative output across all sides of The Hudson Bec Group which includes It's Nice That, Anyways, Lecture in Progress and If You Could Jobs.

Alex Bec
Managing Director

Alex joined as director in 2008 and oversees the commercial side of The HudsonBec Group which includes It's Nice That, Anyways, Lecture in Progress and If You Could Jobs. Contact him to discuss working with us in commercial capacities across the group.

Matt Alagiah

Matt joined It’s Nice That as editor in October 2018 and became editor-in-chief in September 2020. He was previously executive editor at Monocle magazine. Drop him a line with ideas and suggestions, or simply to say hello.

Lucy Bourton
Senior Editor

Lucy joined It’s Nice That as a staff writer in July 2016 after graduating from Chelsea College of Art. In January 2019, was made deputy editor and in November 2021, she became a senior editor predominantly working on It’s Nice That's partnerships. Feel free to get in contact with Lucy about creative projects for the site or potential partnerships.

Jenny Brewer
Online Editor

After five years as It’s Nice That’s news editor, Jenny became online editor in June 2021, overseeing the website’s daily editorial output. Contact her with stories, pitches and tips relating to the creative industries.

Simon Smith
Digital Manager

Simon joined It's Nice That in May 2015 as a Social Media Manager, previously holding similar roles at Urban Outfitters and Ben Sherman. Becoming Senior Digital Manager in 2018, Simon oversees all of our digital channels. Contact him with any social media or digital enquiries.

Ruby Boddington
Associate Editor

Ruby joined the It’s Nice That team as an editorial assistant in September 2017 after graduating from Central Saint Martins. In April 2018, she became a staff writer and in August 2019, she was made associate editor. Get in contact with Ruby about ideas you may have for long-form stories on the site.

Jyni Ong
Associate Editor

Jyni joined It’s Nice That as an editorial assistant in August 2018 after graduating from The Glasgow School of Art’s Communication Design degree. In March 2019 she became a staff writer and in June 2021, she was made associate editor. Feel free to drop Jyni a note if you have an exciting story for the site.

Liz Gorny
News Writer

Liz joined It’s Nice That as news writer in December 2021. After graduating in Film from The University of Bristol, she worked freelance, writing for independent publications such as Little White Lies, INDIE magazine and design studio Evermade. Contact Liz with pitches and tips for news stories.

Olivia Hingley
Editorial assistant

Olivia joined the It’s Nice That team as an editorial assistant in November 2021. A graduate of the University of Edinburgh with a degree in English literature and history, she’s particularly interested in illustration, photography, ceramic design and platforming creativity from the north of England.

Elfie Thomas
Editorial assistant

Elfie joined It’s Nice That as an editorial assistant in November 2021 after finishing an art history degree at Sussex University. She is particularly interested in creative projects which shed light on histories that have been traditionally overlooked or misrepresented.

Will Knight
Editorial Art Director

Will joined The HudsonBec Group in 2016 as a freelance creative at our sister agency Anyways. Following freelance work for clients like Island Records and Rapha he joined It's Nice That as a creative in early 2017 and became Editorial Art Director in 2021 where he oversees the visuals and commissioning across all of our editorial projects.

África Pombo
Junior Creative

África joined It’s Nice That in December 2020 as a freelance designer and joined the team permanently in 2022 where she works across our editorial projects and commercial partnerships. She has previously worked in the branding and film industry and has a strong interest in typography, art direction, graphic and motion design. Say ‘hola’ to África

Rob Mordue
Head of Projects

Rob leads the project management team and oversees the management of our commercial and editorial partnerships. Previously Rob worked at experiential agency Slice and is also a founder of the record label and events company, Numbers.

Josephine New
Senior Project Manager (Currently on maternity leave)

Josephine joined It’s Nice That in June 2016 having previously worked as an editorial assistant at Phaidon Press and catalogue coordinator at Frieze Art Fair. Josephine works as a project manager across editorial, commercial projects and media partnerships.

Lucy Orr
Project Manager

Lucy joined It’s Nice That as a Project Manager in August 2019 and works across editorial and commercial projects. Previously Lucy worked as a studio and project manager for a motion design studio and before that as a community and education officer for Picturehouse Cinemas.

Jessica Ings
Head of Partnerships and New Business (Currently on maternity leave)

Jessica joined It’s Nice That in November of 2015 as our marketing executive. Before joining It’s Nice That she spent time at creative agencies Albion London and BBH, and most recently as part of the communications team at digital commissioner for the arts The Space. Contact her to discuss partnership opportunities, bespoke sponsorship packages or to request a rate card.

Sarah Martin
Head of Partnerships and Business Development

Sarah joined It’s Nice That in January 2021 as Head of Partnerships and Business Development on an interim 12-month contract to cover maternity leave. Previously, Sarah developed content and event projects for companies including NTS Radio, Vice Media and The Stylist Group. Contact her to discuss brand partnership opportunities.

Ornella Jefferson
Partnerships and Marketing Executive

Ornella joined It’s Nice That in October 2020, having previously worked as a partnerships executive working with brands to coordinate projects for the creative community. Ornella works as a Partnerships and Marketing Executive looking after sponsored content, display media and media partners. Contact her to discuss marketing opportunities or to request a media pack.

Amy Sproson
Social Media and Community Assistant

Amy joined It’s Nice That as a freelance assistant in January 2019 after studying a BA in Graphic Design at Camberwell College of Art. In September 2019 Amy joined full-time as Social Media and Community assistant. Contact Amy with any questions involving our social media channels.

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