From the Archive
I’m a fake brand, in a fake world: The secrets behind designing a great fictional brand for TV and film
Duff Beer, Dunder Mifflin Paper, Wonka Candies, Barbie merchandise… We’ve seen countless made-up brands transcend seamlessly from the screen into the real world. So what’s the key to their success? We chat to the graphics team behind the Barbie film, Wes Anderson’s go-to graphic designer, motion designer and 3D artist Lorenzo Bernini, and Adult Swim’s president Michael Ouweleen.