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    “For the new generasian”: a look back on long lost design treasure, Yolk magazine

    In the first half of the 1990s, before the term “cultural appropriation” was a widely understood concept, a group of 20-something Asian Americans were seeking to improve their visibility. Gathering together in Los Angeles’ media capital with two Macintosh LC’s (those old solid beige blocks of computers,) and an edition of QuarkXPress (otherwise known as InDesign’s great-great-grandma), a magazine priding itself on expressing unheard stories from the East and South-East Asian diaspora in the US was formed. That magazine, was Yolk. A one of a kind title in its celebration of Asian and Asian American identity, Yolk ran from 1994 to 2003. Since then, not a single publication has come close to rivalling its mantel for championing people of Asian descent. It was innovative in its art direction, experimental layouts and not to mention its original content. It featured interviews with highly visible film directions such as Ang Lee, to features on lesser-known creatives like Pedro Flores, the inventor of the Yo-yo. Yolk created a platform not only for Asian faces but for wide spanning editorial storytelling and cutting-edge graphic design, highlighting ten years of Asian creativity during a period of very little non-white representation in the mainstream media.

    Jyni Ong
Jyni Ong


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