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    Work / Graphic Design Balmer Hählen takes a traditional Swiss design approach to its projects

    Balmer Hählen’s approach is influenced by the Swiss graphic design tradition. “The emphasis on typography plays an important role in our work,” says the Lausanne-based studio. “We always try to simplify the messages, our goal is to go for the essential.” Founded in 2011 by Priscilla Balmer and Yyo Hählen, the studio was previously named A3 studio, but this year changed it to Balmer Hählen. “As a duo we want to highlight our personality with this new identity, which is made up of our respective names,” says the studio.

    Rebecca Fulleylove