With its purely illustrative approach and ever-changing masthead, The Fence feels far from run of the mill, but here founder and editor Charlie Baker and art director Mathias Clottu explain why they’re not scared of embracing tradition.

The artisan perfume company’s film practice is at the centre of its success in world building. We talk to Ffern’s co-founder Emily Cameron about what the brand’s approach to marketing has borrowed from fragrance making, and why Ffern now has a full in-house team dedicated solely to filmmaking.