As a way of grappling with the life-changing experience and raising awareness of strokes in young people, the London-based creative has created a series of typographic projects, all based on one specific realisation: “expression is a luxury”.

When creating the visual identities for “non-Western” food brands, designers face a daunting challenge: go more generic and risk cultural appropriation, or go too niche and lose out on the opportunity to reach a broader market. Designers can often struggle to thread the cultural needle, but a commitment to research, communication and creative thinking are the key to success.

It turns out ‘unfocus’ is a prerequisite for creativity... but in a world where distracted device-browsing has become default, how do we distinguish between helpful and unhelpful mind-idling?