“Chinese character design systems are totally different to Western character design systems because we have such a large number of characters”, says graphic designer, Mak Kai Hang. In Chinese typography, “each character has a unique personality” resulting in tens of thousands of logograms, though most of them are minor graphic variations exclusively seen in historical texts. The written language is the oldest, continuously used system of writing in the world dating back to the second millennium BC, and presents wholly different design challenges for those designing for a Chinese demographic.
For Pa-i-ka, a graphic design studio based in Seoul, the act of designing revolves around tapping into certain themes. Noting “culture, art and social attention” as its driving forces, Pa-i-ka embeds itself within these topics, working with cultural institutions and for various exhibitions too. This process of working has led the studio to think of “design as another voice,” to artistic conversations that are already happening.