Our mission is to inspire the global creative community. We share stories, offer insights and bring people together to help them make more of their creativity.

It’s Nice That was founded in 2007 in response to a university brief to “put something into the public domain that makes people feel better about themselves”. Right from the start, we were built by creatives, for creatives. Since then, It’s Nice That has grown to become one of the leading platforms globally for the creative community, encompassing an award-winning website, a range of social channels, a regular live events series and a top-ranking podcast.

Today, across these platforms, we reach over 2 million people each month, from students preparing to join the industry to leading creative thinkers. Over the years, we have championed tens of thousands of creatives, which means we have an unmatched network of global creative talent and have become an influential voice in the creative community. At heart, we believe that creative inspiration is for everyone and we want to open this world up to the widest possible audience.

It’s Nice That is in The HudsonBec Group, a group of companies with the shared mission to enable creativity to thrive. The HudsonBec Group is in turn a part of Residence, an interdisciplinary network helping innovative, creative talent grow and thrive across art, business and culture. To learn more about Residence and the other companies in the network, please click here.

If you want to get in touch with anyone on our team, please head over to our Contact page, where you’ll find the entire It’s Nice That team and their email addresses.

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