Identity

All 762 articles

The Instagram rebrand embraces the “squircle” – a perfect union between the circle and square

There isn’t a smudge in sight in Yungbld’s new liquid sharp eyeliner branding

Eddie Opara on leaving London for New York and tackling tricky client relationships

For Studio Ard, graphic design is a process of finding balance

With a grape-stomping logo, &Walsh makes choosing wine more fun in Stompy rebrand

Made Thought on attaching meaning and making “genuine” change through design

How do you design for Noma, the world’s best restaurant? With fermented branding and David Shrigley

Luka Lenie is a new generation, post-pandemic designer navigating a world between online and offline

How&How’s tree-planting app rebrand is full of floofy foliage that pops with fuzziness when you click

“I was wondering where all the CGI women were hiding”: Dada Projects on thrashing gender imbalances

DixonBaxi’s rebrand for music venue Koko bottles the anticipation of waiting for a show with a logo that counts down

Earthy palettes and unfinished plates; Hato whips up a warming, home-cooked identity for Depop founder’s food app

Sylvain’s MLS Next Pro rebrand includes a custom typeface that dodges and dashes like an athlete

Dark Igloo’s blissful identity for psilocybin dispensary Plant explores the compound’s psychological effects

A year on, Banda’s vanishing Chornobyl identity is more urgent than ever

Reesaw Studio treads the line between tradition and modernity in its charming packaging designs

Tomorrow Bureau designs a fictional car inspired by Formula One

Why Landscape built a purposefully pared-back brand for civil rights education platform Good & Common

Yuna Kim wants to see graphic design become a more tactile medium

Talisman brings posters to life for Everyman Theatre’s 30th anniversary, with subtly animated “easter eggs”