Identity

All 568 articles

Studio Nari designs an identity for furniture brand Modular by Mensah that is both sharp and curvy

Design studio Requena uses colour as a vehicle for concept

Jessica Chou on capturing the subtle moments within contemporary American culture

Henock Sileshi on designing for Brockhampton, and learning to trust his instincts

How&How shares three new branding projects, from an ad agency to a fintech via seaweed forests

Tom Hingston creates an elastic typographic identity for the V&A’s Alice in Wonderland show

UDL studio talks us through its bold and brash identity for menswear brand Mega Suen

Collins rebrands healthy fast food chain Sweetgreen to infuse it with humour and versatility

A wry sense of humour and a love of silliness runs throughout Dadoda studio’s portfolio

To better present its mission, Black Mums Upfront gets a brand refresh from Wieden+Kennedy London

Regrets Only’s identity work is the antithesis of big corporate branding

For graphic designer Brian Okarski working on projects that align with his values is crucial

Simplicity as a framework for flexibility: TRiC rebrands Australia’s Human Rights Law Centre

“I don’t want to be forced to walk, I want to go at my own pace”: Ruozhu Li on finding her place in graphic design

Pentagram’s Harry Pearce designs the brand identity for John Lewis’ new affordable range, Anyday

From old-school raves to queer futurism, multidisciplinary artist Leon Davis talks us through his sonic inspirations

New Studio’s rebranding of The Brooklyn Circus emphasises its cultural heritage and commitment to the community

Templo releases a playful identity for Mayor of London’s Crowdfund London

A banana becomes a measurement of time in Quebec-based Paprika’s recent identity

Magpie Studio’s identity for children’s art therapy practice Magic Canvas balances “play with professionalism”