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Identity

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What makes a branding system sustainable? For Stoëmp, it’s rooting it in something deeper than style

Uncommon’s mouldy identity for Offf Barcelona is grown from biological traces of creatives

Samar Maakaroun’s visual identity for The Mosaic Rooms challenges reductive narratives around Arab identities

Addison Copas doesn’t want “freedom” – he thrives under the limitations in his wordmarks and brand identities

“Find poetry in the simple things”: The acclaimed Marina Willer on her stacked design career

The grid system in Praktika’s new architecture identity takes inspiration from Lithuanian floor tiles

Templo’s brand identity for climate non-profit Casi draws on the pragmatic mark-making of hieroglyphics

Miggie Bacungan’s graphic design challenges the artificial flavouring of pop culture imagery

Meet Bon Elliot: the family-run, slow-crafted skincare label from Little Troop

This collaged architect’s identity from Alexis Mark drew from departure boards and timetables

Blurr Bureau gives us a lesson in how to brand something that’s been around forever: Apples

Oilinwater approaches branding like an investigator, to build visual systems from rigorous research

The loveable line drawings of this dog hotel brand identity take cues from The New Yorker’s illustrations

Untouched since the 1980s, Jordan’s Furniture gets a sleek rebrand with ergonomic icons

Wedge Studio, Mindy Seu, Da’Shaunae Marisa and Ben Sanders: Get tickets for April’s Nicer Tuesdays in LA!

The identity for Spatial festival feels aptly three-dimensional

Abstracted organica: The design trend taking root in Naarm, and the designers doing it best

Strategy comes before style: Take a look at the branding work of creative group NA1

“Hot, gay and bookish”: After Hours’ bookshop identity spotlights a piece of Sydney’s queer history

“A poster is a bit like a song”: Jakub Zasada’s geometric works are a thing of beauty