Branding

All 580 articles

Standards is a helpful tool to aid the process of identity guidelines, from Standards Manual

Rakuten reveals custom typeface by Dalton Maag to unify its global brand

Uniform designs 2020/2021 season football, inspired by the game’s hypnotic qualities

Conceptually driven and keen to twist reality – we chat to photographer and art director Marloes Haarmans

Sue Murphy on how books are windows into intimate worlds that we never knew existed

Toyota goes 2D and drops wordmark in rebrand by The&Partnership

Te Mata: a studio visually adjusting “the still diluted Peruvian identity”

Marta Cerdà Alimbau on her expressive, trial-and-error approach to graphic design

Systematic and inventive, Swiss graphic designer Kevin Hoegger draws on his background in industrial design

Lady Gaga and Adobe launch Chromatica artwork competition with $10k prize

Paula Scher shares the most common mistakes she sees designers make on branding projects

Meet the creative duo behind Extra Vitamins: a psychedelic design studio and clothing brand

Fluoro brings high impact, type-heavy graphics to brands like Adidas, Reebok and Ivy Park

Heinz gets first ever global masterbrand, served up by JKR

SomeOne’s identity for eco cleaning brand Ocean Saver is designed to be stuck on top of competitor’s branding

Bond’s identity for Type Directors Club celebrates “the extensive, rich and complex world of type design”

Olimpia Zagnoli on how creativity helps us understand one another

BBC One builds on Martin Parr idents with new lockdown-inspired films

Pentagram’s Harry Pearce gives Camden Art Centre a respectful modernist rebrand

Pentagram’s Natasha Jen rebrands Esprit, turning its logo into a stencil typeface