Branding

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Can you smell design?

Astrae’s nostalgic campaign for Nike steers clear of sleek sports advertising

“My goal in life is to make cool shit”: Zan Goodman on her creative studio, Zan Inc.

SuprOrdinary gives a small sandwich shop a big rebrand

“I let my creativity freely wander”: Sandrine Cheong’s multimedia design practice is playful and inquisitive

Wedge’s brand for Diana’s Seafood turns a new tide for the company

At Tacabanda studio, design snobbery is out and happy mistakes are in

In Requena Office’s identity for Garden Pizza, words look like plants and letters like flowers

Disaster Confessions: When creative workflow goes horribly, hilariously wrong

“The opportunity for invention”: Pentagram New York welcomes its first product design partner, Piotr Woronkowicz

Athletics’ identity for GOCA references traditional Japanese script and incorporates “infinite” patterns

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Days old bread built Super Studio’s new brand identity for Rose Bakery

Buro Blits is tackling branding with a fun and fearless approach

Koto on cooking up recipes for the future of branding

Studio Gruhl dives back into Berlin’s 1990s techno scene in an identity for Spellbound

What do architecture school, giant bouncy castles, and Post Malone have in common? PlayLab.

W–E studio and Decimal’s digital design system for Aaino mimics the tactility of print

Designing with impact: how Pentawards is championing purpose-driven packaging

Mad and maximal: Laney Punarate’s expansive practice is a product of her eclectic upbringing

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Bond’s wordmark for the world’s largest archipelago takes its shape from island formations