Branding

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Systematic and inventive, Swiss graphic designer Kevin Hoegger draws on his background in industrial design

Lady Gaga and Adobe launch Chromatica artwork competition with $10k prize

Paula Scher shares the most common mistakes she sees designers make on branding projects

Meet the creative duo behind Extra Vitamins: a psychedelic design studio and clothing brand

Fluoro brings high impact, type-heavy graphics to brands like Adidas, Reebok and Ivy Park

Heinz gets first ever global masterbrand, served up by JKR

SomeOne’s identity for eco cleaning brand Ocean Saver is designed to be stuck on top of competitor’s branding

Bond’s identity for Type Directors Club celebrates “the extensive, rich and complex world of type design”

Olimpia Zagnoli on how creativity helps us understand one another

BBC One builds on Martin Parr idents with new lockdown-inspired films

Pentagram’s Harry Pearce gives Camden Art Centre a respectful modernist rebrand

Pentagram’s Natasha Jen rebrands Esprit, turning its logo into a stencil typeface

Cast Iron Design’s “sassy and free-spirited” branding for Byte Bars

Zac Fay discusses his colourful characters and aligning his values with commercial work

Rooted in Japanese-Brazilian culture, Inari Type aims to further understand its heritage

Loïc Altaber’s reductive practice favours simplicity, not minimalism

Bulletproof redesigns Cadbury and Dairy Milk to “put the humanity back into it”

Laura Csocsán on the artistry of type design and some advice for this year’s graduates

David Shrigley shares his latest commission and artistic motto: “If you put the hours in then the work makes itself”

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Graphic designer Jaehoon Choi finds form in function when combining the abstract with strict rules