Insights + Opinion

As AI systems advance in unstoppable motion, the creative industry faces an era of rapid change. We give pause with Light and Shade, a series interrogating the challenges and opportunities at the heart of the AI-creative conversation.

Designers from Pentagram, Koto, Creech, and more talk candidly about the murky waters of client selection, the logistics and risks of rejecting work on moral grounds, and how to keep afloat without losing your soul in today’s design climate.