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POV

POV is our regular opinion column, where industry leaders share their hot takes, insights and perspectives on the topics impacting the creative industry.

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POV

“Artists don’t need pity, they need power.” Can Artist Corporations revolutionise creative business?

3 days ago

The revolution will not be optimised: on frictionmaxxing and the creative virtues of inconvenience

26 May 2026

POV: The creative industries are about to split in two

5 May 2026

POV: Graphic design schools are teaching tech, but are they teaching taste?

15 April 2026

POV: Ballet and opera institutions need to get radical to stay relevant

17 March 2026

POV: The creative agency model is dead – that’s why I shut mine down

10 March 2026

POV: What worked last time is the enemy of what works next

11 February 2026

POV: Why your brand should get a billboard

30 October 2025

POV: Could Claude or ChatGPT be the next Apple?

16 October 2025

POV: Are client briefs getting worse?

7 October 2025

POV: Where has the money gone?

30 September 2025

POV: Adverts are about to get longer

4 September 2025

Bespoke Insights from It’s Nice That

POV is a column written by It’s Nice That’s in-house Insights department. Published fortnightly, it shares perspectives currently stirring conversation across the creative industry.

As a column, POV is an editorial reflection of our wider work on Insights, digging deeper into industry discussions and visual trends, informed and inspired by creatives we write about. To learn more about visual trends and insights from within the global creative community through our Insights department, click below.

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All 42 articles

“Artists don’t need pity, they need power.” Can Artist Corporations revolutionise creative business?

3 days ago

The revolution will not be optimised: on frictionmaxxing and the creative virtues of inconvenience

26 May 2026

POV: The creative industries are about to split in two

5 May 2026

POV: Graphic design schools are teaching tech, but are they teaching taste?

15 April 2026

POV: Ballet and opera institutions need to get radical to stay relevant

17 March 2026

POV: The creative agency model is dead – that’s why I shut mine down

10 March 2026

POV: What worked last time is the enemy of what works next

11 February 2026

POV: Why your brand should get a billboard

30 October 2025

POV: Could Claude or ChatGPT be the next Apple?

16 October 2025

POV: Are client briefs getting worse?

7 October 2025

POV: Where has the money gone?

30 September 2025

POV: Adverts are about to get longer

4 September 2025

POV: AI is at its best when combined with traditional processes

13 August 2025

POV: “The Alphas are coming” and we’re already understanding them wrong

29 July 2025

POV: Are design awards an old-school industry system?

16 July 2025

POV: Leaving a big city? Get yourself a hyperlocal social network

1 July 2025

POV: What if I don’t sound like a design founder?

17 June 2025

POV: Are social media pile-ons stifling the creative industry?

3 June 2025

POV: Designers are facing upskilling exhaustion

19 May 2025

POV: I’m obsessed with copyright, and you should be too

23 April 2025

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