Welcome to Submit Saturdays, a year long series of articles in partnership with Squarespace. It’s pretty much essential to have an up to date website in order to show your work to prospective and established clients, peers and, well, the world in general. In this advice article we take you through some of the steps that need to be made when setting up your website in order to make sure that it is manageable, user friendly and searchable. We spoke with Dan Powell, a web developer and long-time collaborator with It’s Nice That, to compile a list of practical considerations to keep in mind when planning and prototyping your website.
Setting up your domain
In short, your domain name should be memorable and to the point. “Yourname.com” or “yourstudioname.com” are easy wins and are probably where you are headed if you haven’t already registered it. As of January this year there are over 2,000 top level domain names available, aside from the traditional .com or .co.uk – now you can choose .lol or .adult among others. “Before buying a domain you should think about what the domain is going to host, who your audience is and how they are going to be pointed to that website,” says Dan. “If you are setting up a business and you expect people to find you through search engines go for the .com, it just looks more professional and will be more easily remembered. If you are making a micro site or a site with a more playful tone or your audience is a specific youthful net savvy culture a playful TLD (top level domain) can sometimes work in your favour.” You can begin your search for a domain with Squarespace here.
Choosing a platform
“If you are not a developer and don’t want to touch much, if any, code, it’s all about templates,” says Dan. “Don’t rush to pick the thing you like the look of. Take time to research templates of each service and look at what they are suited for. Squarespace, for example, is good for simple clean portfolios, blogs, and a nice e-com experience.”