POV

Introducing POV, a column by It’s Nice That’s Insights department. Published every fortnight, we share perspectives currently stirring conversation and setting trends across the creative industry.

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POV is a column written by It’s Nice That’s in-house Insights department. Published fortnightly, it shares perspectives currently stirring conversation across the creative industry.

As a column, POV is an editorial reflection of our wider work on Insights, digging deeper into industry discussions and visual trends, informed and inspired by creatives we write about. To learn more about visual trends and insights from within the global creative community through our Insights department, click below.

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POV

POV: Humility is seemingly in short supply in the design industry. What’s really behind this?

POV: Timesheets are hated by creatives – so why have we enforced them?

POV: Is it the designer’s responsibility if an app is addictive?

POV: AI-generated album covers prioritise virality over creativity

POV: Unpaid pitching is a symptom of a broken system

POV: Using the human body to create type taps into our deepest desires

Bespoke Insights from It’s Nice That

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