We’ve all told lies, or at least tinkered with the truth either for our own sake or for someone else’s. A new tongue-in-cheek print campaign for Volkswagen’s used cars sees parents’ white lies recast as a metaphor for untrustworthy sellers. “If they lie to their kids, what will they tell you when they sell you their car?” the adverts read. The simple blue and red visuals show parents and children in varying situations, lying about a dead fish, a particularly ugly drawing or a ridiculous hat. “It’s not ugly, it’s called fashion,” a mother says, shoving a bobble hat on her unwitting son’s little head.
“Inspiration comes from cinema and cinematic photographers,” Nadia Lee Cohen, the 24-year-old photographer whose vibrant pseudo-sinister work has been ricocheting around the internet of late, tells us. “Anything focusing around suburbia with dark undertones usually has me sold.”