If you’re unfamiliar with creative agency Lost Art, let us gladly introduce them to you. This Australian creative agency take a project and transcend it into a representative creative gem of design. This year, a project they had been designing for band The Avalanches was released after nine years of discussion and planning, 16 years after the band’s first album. Since, the agency have launched with some very impressive commissions under their belts Apple Music, MTV, XL Recordings, each eye-widening commissions.
It’s often said that you should never meet your heroes, but luckily photographer Neil Bedford didn’t listen. After designer, artist and G-Star Raw’s newest creative director Aitor Throup asked Neil along to shoot stills on the Kasabian video he was directing, Neil struck up a relationship with the band which took him as far behind the scenes as you can go as the bands official tour photographer. With an AAA pass in his pocket and the promise that he could shoot whatever he wanted, Neil and Kasabian made Underdogs, a book of 101 images taken in May 2016 showing, for the first time, the bands life on the road and on stage at their home team Leicester City’s football ground, the King Power stadium. As Underdogs is released, we asked Neil to tell us a bit more about the month of the underdogs.