French graphic designer and art director Victoire Coyon works on projects across publishing and branding, both commissioned and personal projects. “Graphic design seems to be the most appropriate way to respond to a problem and propose an aesthetic system corresponding to the client’s needs,” explains New York-based Victoire. With a love of typography, Victoire describes her style as strict. “I like to analyse and get to the point, constrain myself to rules and restrictions that I impose and offer minimalist design with no frills,” she explains.
“Paula Scher is the most influential woman graphic designer on the planet,” says a recent episode of Netflix series Abstract: The Art of Design, and they’re not wrong. “It’s a tall claim,” says Unit Editions, which champions Paula in an upcoming book on the designer. “But irrespective of gender, Paula Scher is unparalleled in her ability to combine the commercial with the artistic; the pragmatic with the visionary; the smart with the emotive.”