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The Interpretation

Posted by Alex Bec,

Since 2001, the guys over at YouWorkForThem always seem to be producing exciting creative content from their split Bangkok / Minneapolis offices. Best known for a stacked online store which is home to some nicely developed fonts — but that’s not all, recently they sent through a DVD of a motion feature called The Interpretation and I thought I’d share a few more stills from.

It won’t surprise you to hear that the content of the video is pretty ambiguous and left up to the viewer to really decipher. Michael (Paul Young) and Michael (Cina) describe the piece as “A work of art that explores the relationship between nature, motion and sound” but that doesn’t go close to describing the chasm of lush imagery and movement it opens up. There are references to microbiology, organisms, and organic visuals but don’t fret, the directors aren’t looking to preach or teach, but instead add an essentially beautiful moving canvas of ideas and techniques.

For me, it acts almost as a modern day lava-lamp, happily entertaining itself as background eye-candy as effectively as it reacts to being scrutinised and poured over for it’s duration.


Posted by Alex Bec

Alex is one of the directors of It’s Nice That who now oversees our sister creative agency INT Works. For several years he oversaw the Monday Morning Music Video feature until it came to an end in 2014.