The Interpretation

Date
1 July 2009

Since 2001, the guys over at YouWorkForThem always seem to be producing exciting creative content from their split Bangkok / Minneapolis offices. Best known for a stacked online store which is home to some nicely developed fonts — but that’s not all, recently they sent through a DVD of a motion feature called The Interpretation and I thought I’d share a few more stills from.

It won’t surprise you to hear that the content of the video is pretty ambiguous and left up to the viewer to really decipher. Michael (Paul Young) and Michael (Cina) describe the piece as “A work of art that explores the relationship between nature, motion and sound” but that doesn’t go close to describing the chasm of lush imagery and movement it opens up. There are references to microbiology, organisms, and organic visuals but don’t fret, the directors aren’t looking to preach or teach, but instead add an essentially beautiful moving canvas of ideas and techniques.

For me, it acts almost as a modern day lava-lamp, happily entertaining itself as background eye-candy as effectively as it reacts to being scrutinised and poured over for it’s duration.

Share Article

About the Author

Alex Bec

Alex joined as director in 2008 and oversees the commercial side of The HudsonBec Group which includes It's Nice That, Anyways, Lecture in Progress and If You Could Jobs. Contact him to discuss working with us on sponsored content, commercial partnerships, media partnerships and commissioning work.

alex@thehudsonbecgroup.com

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.