• Alexandrebettler

Alexandre Bettler

Posted by Will Hudson,

ECAL and RCA graduate Alexandre has got some fantastic work, including this, ‘Decision Spoon’. What makes Alexandre’s work even more beautiful is the meaning and thought that goes into it.

The French word for friend “copain �is made of co- (with) and -pain (bread). So, a friend is someone you literally share your bread with. Nice.

‘A bread spoon is a funny and almost useful object. The nice thing about it is that it stresses the little fight between your brain and your stomach, as you have to make sure that you don’t eat too much of its bread, otherwise you don’t have any spoon left. More bread, less spoon. More soup, less bread. Life is made of choice.’


Posted by Will Hudson

Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site he has stepped back from writing as the business has expanded. He is a regular guest on the Studio Audience podcast.