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Sky Hawk, 1929 (artist: Eric Rohman)

Work / Illustration

Illustrators! Take inspiration from these magnificent 1930s Swedish posters

Warm up your eyeballs, these vintage Swedish posters courtesy of 50 Watts are testament to design brilliance of yore. The exuberant, star-studded images recall a time where “negative space” in graphic design wasn’t really a big deal, and the movie stars of the day were treated like gods rather than circus animals. It’s beautiful, time-withstanding images like these that make you wonder whether novels like The Great Gatsby or films like Casablanca would be half as famous without the iconic designs of the book jacket and poster. Current film and book designers, take note!

03-castegren--1936--the-walking-dead-swedish

The Walking Dead, 1936 (artist: Castegren)

02-moje-aslund--1934--death-takes-a-holiday-swedish-movie-poster

Death Takes a Holiday, 1934 (artist: Moje Aslund)

07-sweet-surrender-universal--1935

Sweet Surrender, 1935

05-rohman--champs-of-the-champs-elysees-paramount--1934

Champes of the Champs-Elysses (artist: Eric Rohman)

09-1934-one-night-of-love

One Night of Love, 1934

12-carl-gustav-berglw--the-passionate-plumber-1932

The Passionate Plumber, 1932 (artist: Carl Gustav Berglow)

14-rohman--dance-fools-dance-mgm--1931

Dance Fools Dance, 1931 (artist: Eric Rohman)

17-woman-in-the-moon-1929-poster

Woman in the Moon, 1929

19-rohman--whoopee-united-artists--1930

Whoopee!, 1930 (artist: Eric Rohman)

01-eric-rohman--poster-for-sky-hawk-1929

Sky Hawk, 1929 (artist: Eric Rohman)