The Human Chain

Posted by Will Hudson,

Lovely new work from Wieden + Kennedy’s Portland office for Nike. The Human Chain features all the big names (and a few not so big ones) portraying the idea that movement is a universal language that connects us all.

“It’s not how you start, it’s how you finish. It’s not where you’re from, it’s where you’re at. Everybody gets knocked down, how quick are you going to get up?”


Posted by Will Hudson

Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site he has stepped back from writing as the business has expanded. He is a regular guest on the Studio Audience podcast.