Printed magazines appeal most readily to the senses of sight and touch, sound can play a minor role according to the crispness and weight of the paper, and tasting the pages is generally best avoided, however mouth-watering the photography. Until now, though, smell has been rather overlooked.
Yes, uncoated paper can absorb large amounts of ink that give a new magazine a heavy smell that appeals to some, including me, and the scent samples in women’s titles lend them a coarse over-sweet smell. But these are incidental.
Every issue of Berlin-based mono.kultur carries an interview with and samples of one person’s art or design work, and each time the form of the magazine changes. Their latest issue, out this month, carries the work of Norwegian smell artist Sissel Tolaas.
She has used inks impregnated with odours throughout the magazine to make it literally stink – rub the pages and the smells she has created are released. I haven’t had my nose on a copy yet but the publisher warns the smells won’t be pleasant, meaning something a little stronger than a fragrance sample I assume.
- Designer Collin Fletcher’s rich portfolio of music-related projects
- Mainframe turns the movements of recognisable objects on their head
- Local Characters: Anna Kulachek typographically depicts her hometown of Moscow
- Illustrator and animator Steph Hope’s cast of weird and wonderful characters
- Interactive magazine The Exposed searches for utopia in issue two
- Street View: Photographs of Urban Life, displays 100 years of photography
- Netflix launches new documentary series Abstract: The Art of Design with a stellar lineup
- Too Fast To Think: why switching off unlocks creativity
- Maciej Dakowicz's photographs capture unexpected, serendipitous moments
- Juventus football club given a new identity by Interbrand
- Maziyar Pahlevan’s monochrome portfolio is full of typographic experiments
- Tokyo illustrator Okamura Yuta and his endearing brush-and-ink characters