Printed magazines appeal most readily to the senses of sight and touch, sound can play a minor role according to the crispness and weight of the paper, and tasting the pages is generally best avoided, however mouth-watering the photography. Until now, though, smell has been rather overlooked.
Yes, uncoated paper can absorb large amounts of ink that give a new magazine a heavy smell that appeals to some, including me, and the scent samples in women’s titles lend them a coarse over-sweet smell. But these are incidental.
Every issue of Berlin-based mono.kultur carries an interview with and samples of one person’s art or design work, and each time the form of the magazine changes. Their latest issue, out this month, carries the work of Norwegian smell artist Sissel Tolaas.
She has used inks impregnated with odours throughout the magazine to make it literally stink – rub the pages and the smells she has created are released. I haven’t had my nose on a copy yet but the publisher warns the smells won’t be pleasant, meaning something a little stronger than a fragrance sample I assume.
- Yoshinori Mizutani captures the colourful, rain soaked commuters of Tokyo
- Considered, understated but experimental work from Berlin studio Tim+Tim
- Poem Baker photographs the Jûngølā drag clowns of London’s Deptford
- Unusual perspectives on imagined architectures by Atelier Olschinsky
- Photographing the migrant crisis with a focus on people, not sensationalism
- What are creatives' favourite words?
- Philip Coppola spends nearly 40 years illustrating New York City’s Subway Stations
- Printed Pages SS16 is now available for pre-order – with exclusive prints and more!
- Rome-based Andrea Chronopoulos’ illustrations are quirky and a little bit cheeky
- LA studio Laundry creates amazing warped Simpsons idents for American channel FX
- Design Bridge creates new harp icon for Guinness
- Winning design for Tokyo 2020 Olympics unveiled