Printed magazines appeal most readily to the senses of sight and touch, sound can play a minor role according to the crispness and weight of the paper, and tasting the pages is generally best avoided, however mouth-watering the photography. Until now, though, smell has been rather overlooked.
Yes, uncoated paper can absorb large amounts of ink that give a new magazine a heavy smell that appeals to some, including me, and the scent samples in women’s titles lend them a coarse over-sweet smell. But these are incidental.
Every issue of Berlin-based mono.kultur carries an interview with and samples of one person’s art or design work, and each time the form of the magazine changes. Their latest issue, out this month, carries the work of Norwegian smell artist Sissel Tolaas.
She has used inks impregnated with odours throughout the magazine to make it literally stink – rub the pages and the smells she has created are released. I haven’t had my nose on a copy yet but the publisher warns the smells won’t be pleasant, meaning something a little stronger than a fragrance sample I assume.
- Hey presto, it's Best of the Web!
- Paris-based Studio Jimbo creates "impact and power" with punchy poster designs
- Minju An's oddly sinister illustrations depict strange characters and floating bread
- Friday Mixtape: Warpaint's Glastonbury picks
- Karifurav Caihua’s weirdly erotic Japanese-inspired illustrations
- High octane Nike China animation gets kids to wear their bandages as a “badge of honour”
- “Evolve or die”: Bloomberg Businessweek creative director Rob Vargas on the magazine’s redesign
- Southbank Centre visual identity redesigned by North, to be a “confident masthead” for the institution
- Photographer Khadija Saye has died in the Grenfell Tower fire, her family confirm
- The Buzzfeed redesign: UK art director Tim Lane talks us through his seven-month overhaul
- Alex Norris’ hilarious three-panelled webcomics are universally appealing
- Fresh Yale grad Franci Virgili applies an academic approach to graphic design