Printed magazines appeal most readily to the senses of sight and touch, sound can play a minor role according to the crispness and weight of the paper, and tasting the pages is generally best avoided, however mouth-watering the photography. Until now, though, smell has been rather overlooked.
Yes, uncoated paper can absorb large amounts of ink that give a new magazine a heavy smell that appeals to some, including me, and the scent samples in women’s titles lend them a coarse over-sweet smell. But these are incidental.
Every issue of Berlin-based mono.kultur carries an interview with and samples of one person’s art or design work, and each time the form of the magazine changes. Their latest issue, out this month, carries the work of Norwegian smell artist Sissel Tolaas.
She has used inks impregnated with odours throughout the magazine to make it literally stink – rub the pages and the smells she has created are released. I haven’t had my nose on a copy yet but the publisher warns the smells won’t be pleasant, meaning something a little stronger than a fragrance sample I assume.
- Graphic designer Cecilia Serafini uses typography with vibrant panache
- London-based Osheyi Adebayo references his childhood in his retro graphic design
- Tristan Pigott paints “real contemporaries” in upcoming solo exhibition, Juicy Bits
- “The great thing about this book is you don’t have to read it”: sculptor Wilfrid Wood on his favourite books
- The return of the hovering art director: Nejc Prah visualises a day in the life of four art directors
- Hippolyte Cupillard’s film follows the dreamlike ascent of a mountain climber
- The return of the hovering art director: we asked comic artist Nadine Redlich to peer inside agency life
- Photographer Carlota Guerrero depicts the female body as a canvas for Apartamento (NSFW)
- After Disney, Nickelodeon and Cartoon Network, Miranda Tacchia’s characters found life on Instagram
- How to go freelance: need-to-know advice from creatives who made it
- YouTube releases its first own-brand font, YouTube Sans, inspired by the play button
- Photographer Raymond Rojas captures the “magic” in Disneyland Paris