• Tb0
  • Tb2
  • Tb3
  • Tb4
  • Tb6
Product Design

WIN: Tokyo Bike

Posted by Will Hudson,

To celebrate the launch of Tokyo Bike’s London Pop-Up shop launching next week we have one to give away!

As we mentioned when we posted them last month, Tokyo Bikes boast compact, straight handlebars which allow the rider to maintain an upright posture and Cr-Mo steel frames which are both stronger and more flexible than the aluminum alternative as well as 650mm wheels that have a finer profile than typical road bikes but best of all they look fantastic. We caught up with Ichiro Kanai, the founding director of Tokyo Bikes to find out more as well as details as to how you can win one.

Tell us about Tokyo Bikes and why you’re coming to London?

Tokyobike produce beautifully simple, pared back, lightweight bicycles designed to allow people to make the most of their city. The company was established 8 years ago in the traditional Tokyo suburb of Yanaka by Ichiro Kanai who strongly believes that the bicycle is the best way to enjoy your city. He feels London as a city has many similarities to Tokyo and is therefore a natural place to set up a store.

Where’s the best place to go cycling in Tokyo?

Everybody cycles in Tokyo whether commuting or exploring the super cool canal side shops around Naka Meguro. The best place to cycle though is the traditional suburb of Yanaka, where the company was founded and is still based today. Less built up, with more traditional architecture, the area is full of tiny streets housing craftspeople and their workshops, cafes and temples.

How does cycling compare between Tokyo and London?

Cycling culture is more advanced in Tokyo but London is fast catching up. Both cities are similar in size and a bicycle is the best tool by which to make the most of your surroundings.

What can people expect to see when they come down to the pop-up shop?

Beautiful lightweight town bikes, accessories and Japanese product design largely unseen in London in fairly minimal store surroundings designed by Yen Yen Teh of Emulsion Architecture.

Tokyobike Pop-Up Shop

Launches on 8 July 2010, 6pm
117 Commercial Street, Spitalfields Market, London E1
Opening hours, 11am – 7pm weekdays, 11am – 5pm weekends


So the question everyone’s asking, ‘How do I get my hands on one?’
Simples, just tweet including the hash tag #tokyobike and the link to this article (http://itsniceth.at/o0) for a chance of winning. The best answer will be selected by Max Fraser at the launch. Open to UK residents only. Multiple entries are encouraged. All entries must be received by 3pm on 8 July 2010.

Example: I want a #tokyobike because they they look awesome (http://itsniceth.at/o0)
See more examples here – www.twitter.com/#search?q=%23tokyobike


Posted by Will Hudson

Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site he has stepped back from writing as the business has expanded. He is a regular guest on the Studio Audience podcast.

Most Recent: Product Design View Archive

  1. Hoverboard

    Once again the annual circus of strange, often useless gadgetry and salivating tech-geeks, Las Vegas’ Consumer Electronics Show, has rolled around. While there’s undoubtedly some very smart little digital happenings being shown off, what’s often most fun is a look at the more ludicrous end of the spectrum, which this year has beamed out such treats as a plant pot that automatically waters your flowers, electric roller skates and a rather frightening looking belt that adjusts with your waistline and tries to shame you into reducing it.

  2. List

    Don’t get us wrong, we’re not here to knock big Scandinavian furniture empires, but there’s something about the homegenisation of our homes that’s getting a bit silly now. That’s why we’re always keen to hear about ventures which are tackling this domestic sameness, and Feathr.com is going in all guns blazing.

  3. List20121121_dyson_0165

    When the winning Dyson Award Winner is announced each year, every time it’s humbling proof of the power of design for change, and the power of young designers to make the designs that can make those changes.

  4. List

    It’s a well-established fact that even the most conceptually exciting product designs can fall flat on their face if they’re photographed poorly. Imagery can often make or break these projects. And while of course this isn’t the be-all and end-all, it’s worth taking this part of the process seriously to maximise the chances of your work cutting through the noise.

  5. List

    When it comes to product design; our tastes tend towards the more offbeat end of the spectrum and so Ernesto D. Morales’ Magnifying Spoon is right up our street. Allowing users to inspect their food before they dive in: " On approval, the same tool is used to scoop up a healthy mouthful," the inventor tells us. The spoon is part of Object Solutions, "a fictional company that develops inventions for solving everyday problems. Its laboratorians are fixated on halting inconvenience, discomfort and imperfection, by producing an ever-growing set of hyper-specialised tools.

  6. Hellotalja_kit-list-image

    Many a blue-sky-thinker and envelope-pusher has been extolling the virtues of meditation and mindfulness to pseudo-spiritually swell their business jargon lately. So it’s refreshing when a beautifully branded, creatively-minded product emerges that promises to offer that lucrative “pause from modern life.”

  7. List

    We often take colour for granted in this digital age where our rich tapestry of tones and hues comes as standard on a computer tool bar and getting the right shade is just a few clicks away. Columbian designer Laura Daza wants to shake us out of this complacency, and her project Colour Provenance is an investigation into the ancient origins of colour pigment.

  8. List

    Everyday 24 million journeys are made across the London Transport Network, which is why the unveiling of the latest fleet of London tube trains is a pretty big deal. Of all the design we come across, not much of it affects as many people as trains that millions of Londoners will use day in, day out.

  9. Fllistbompas___parr_organ_front

    It wouldn’t look out of place on the set of a Wes Anderson film or in a Roald Dahl story but believe it or not, the Flavour Conductor exists in our very own world. Magicked into being by the Willy Wonkas’ of the design world, Bompas and Parr, in collaboration with Johnnie Walker Blue Label, it is a musical instrument like no other. This is no ordinary church organ; it’s part of a multi-sensory theatrical experience combining music and imagery to transform the audience’s appreciation of whisky and even make its taste change in their mouth.

  10. List

    Innovative eyewear brand Etnia Barcelona has carved out a niche for itself through collaborations with artists like Araki, Yves Klein and McCurry, and its new collection riffs off the mainstream fashion trend for floral prints. Art Flowers takes inspiration from various flora and abstracts colours, shapes and patterns to create a striking new range with an expressionist aesthetic well in line with Etnia’s cultural cache.

  11. List

    These have been doing the rounds a bit this week but it’s not hard to see why – Israeli designer Lee Ben David’s Very Specific Cutlery range is a middle-class gourmand’s perfectionist dream. A graduate of the BEZALEL Academy of Art And Design, Lee believes “that the products that surround us should make us smile, laugh and think beyond,” and this project does just that.

  12. List

    It’s the little things that make a difference, as the expression goes, and the creative brains behind memobottle have taken this sentiment very much to heart. In a pledge to reduce the consumption of single-use plastic water bottles and to get rid of annoying clutter in your bag,they’ve invented memobottle, a drinks container the same size and shape as a notebook, or laptop.

  13. Ceramics_list_

    If we’re honest we lost interest in 3D printing for a bit there. After all the home-made gun controversy and the constant assurances it would democratise production processes forever more we had to deal very quickly with the reality that most desktop 3D printers were only capable of producing very small objects, and the materials they made them from were structurally unsound. We’re still holding out hope though.