In an attempt to catch up on the recent Cannes Lions awards (yes, we’re a few weeks late) today’s post is Volkswagen’s Fun Theory created by DDB Stockholm. “We believe that the easiest way to change people’s behaviour for the better is by making it fun to do.”
The campaign started with The World’s deepest bin that encouraged people to put rubbish in a bin by making it fun, Piano Staircase that got more people to take the stairs over the escalator by making it fun to do and Bottle Bank Arcade (pictured) that made recycling glass fun to do (hence the Fun Theory name). They then opened it up to open submissions with the chance to win €2500.
- Submit Saturdays: First impressions and Cover Pages
- A futuristic framework for the retrospective of pioneering “total design” advocate Ove Arup
- Cool off with this week's Best of the Web and who to follow on social media
- Elena Éper's spirited illustrations to make you smile and squirm
- Pencil Bandit and Grey London produce quirky branded stings for E4
- Tommy Cash subverts the tropes of rap videos with a fleshy celebration of the human body (NSFW)
- Pentagram unveils refresh of Mastercard’s brand mark and identity
- Chris (Simpsons Artist)'s surreal but accurate illustrations of creative jobs
- Benedict Redgrove’s beautifully hypnotic film about how a tennis ball is created
- Ian Davis’ picturesque paintings of bureaucratic dystopia
- Photographer Adrienne Salinger’s series of teenage bedrooms from the 90s
- Is it ever OK to work for free?