When I was a kid there was a huge encyclopaedia in the school library that had a great selection of different eye tests in it, designed to screen for colourblindness, highlight blind spots and just generally demonstrate the quirks of the human visual system. That book was INcredible and I used to kill a lot of lunch breaks staring at the pictures inside of it.
Fast forward eighteen years and what’s this? International design agency 2 × 4 have created an animation that brings together a whole variety of these same tests into two and a half minutes of mind-bending, vision-distorting brilliance that allows me to relive my childhood lunch breaks and you to… well to muck about with your eyes.
The short was created as a pitch for AIGA’s Midnight Moment, a project that aims to synchronise Times Square’s billboards and newspaper kiosks with the same visual content. I’d give my right eye to see this plastered across the facade of a building. But then I probably wouldn’t enjoy it so much.
- Cheer Up Luv: the photography project sharing womens' experiences with sexual harassment
- “Bold, concise, minimalist and sometimes abstract”: a look at Jeong Hwa Min’s new illustrative approach
- Patrik Mollwing’s illustrations and wigglegrams depict a cast of colour characters
- Between the pages of Polanski’s suburbia-themed sixth issue
- Hacking Heidelberg: how Erik Spiekermann came to reinvent the printing process
- ManvsMachine on its hugely diverse campaign for Air Max Day
- BBC’s new typeface BBC Reith is designed to improve legibility on screen
- Life through the lens of enchanting photographer Vicki King
- The New York Times Magazine’s new cover is actually a painting
- Illustrator Ram Han’s Alice in Wonderland dreamscape
- Ikea uses ASMR technology in 25-minute, tingle inducing advert
- Designs of the Year 2017 shortlist includes Wolfgang Tillmans’ Remain campaign, the Refugee flag and Me & EU