Found via Designboom last week Julien Berthier’s Love-love project is sure to put a smile on your face. At first glace the image of a figure stranded on his partly submerged yacht is one of discomfort and urgency but that soon changes when you realise the boat has been designed in a way that it has become a functional and safe leisure object.
There’s also a video on Vimeo to see footage of Love-love in action, and while you’re at it check out the rest of Julien’s portfolio to see more of the same from the French artist.
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Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site, he has stepped back from writing as the business has expanded to become The HudsonBec Group.