• Nutella2
  • Cornflakes
  • Mrmuscle
  • Redbull
  • Durex

Antrepo: Minimalist effect in the maximalist market

Posted by Will Hudson,

Great project by Antrepo, a multi-disciplinary design consultancy producing “a fresh design object for better tomorrow”. Their latest project is about simplicity and exploring an alternative, simpler version of familiar packaging. The three versions include the original, simple variation and finally a considerably simpler version.

The samples include Mr Muscle, Durex, Red Bull, Corn Flakes, Nesquik, Nutella, Schweppes and Pringles, and while some work better than others it’s an interesting look at packaging.

Found via Swissmiss


Posted by Will Hudson

Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site he has stepped back from writing as the business has expanded. He is a regular guest on the Studio Audience podcast.