Antrepo: Minimalist effect in the maximalist market

Great project by Antrepo, a multi-disciplinary design consultancy producing “a fresh design object for better tomorrow”. Their latest project is about simplicity and exploring an alternative, simpler version of familiar packaging. The three versions include the original, simple variation and finally a considerably simpler version.

The samples include Mr Muscle, Durex, Red Bull, Corn Flakes, Nesquik, Nutella, Schweppes and Pringles, and while some work better than others it’s an interesting look at packaging.

Found via Swissmiss