• Kenichiokada

Kenichi Okada

Posted by Alex Bec,

Royal College of Art graduate Kenichi Okada has got some fantastic work. Pictured is ‘Animal Superpowers’, a collaboration with Chris Woebken and MBA students from the Oxford Said Business-school.

‘Curiosity and exploration is one of the major desires of children. How would kids feel if they could transform themselves to the same eye-level as adults or can you even create an experience of being tiny, even as small as an ant.’

The series of toys transforming the self and extending and enhancing the sensory range include Ant (feeling 50x smaller), Bird (creates a new relationship the environment) and Giraffe (child to adult converter).

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Posted by Alex Bec

Alex is one of the directors of It’s Nice That who now oversees our sister creative agency INT Works. For several years he oversaw the Monday Morning Music Video feature until it came to an end in 2014.