Impossible Is Nothing

Posted by Will Hudson,

I know I only posted them last Tuesday but they emailed through this print campaign for Adidas and this year’s Impossible is Nothing Olympic campaign. Stunning work, here’s a link to all the images, here.

In February 2008, six adidas athletes flew to Beijing – six months before the Olympic Games began. Why? Because as gold medal favorites they knew winning is never guaranteed. That’s why they were there in sub 0 temperatures training and familiarizing themselves with the host city.

Adidas and 180 Amsterdam went there to capture it. The results are twelve iconic executions of the athletes in training.

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Posted by Will Hudson

Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site he has stepped back from writing as the business has expanded. He is a regular guest on the Studio Audience podcast.