• Shining


Posted by Alex Bec,

Supposedly this is quite an old video, but as I hadn’t seen it until last week and it made me smile, so I thought it was well worth a post.

As a piece of self promotion a plucky young editor decided to cut and paste classic film ‘The Shining’, transforming one of the most chilling films of all time into a trailer for a rom-com.

A fantastic example of how the importance of context cannot be underestimated and how a bit of humour goes a long way.

Top notch.


Posted by Alex Bec

Alex is one of the directors of It’s Nice That who now oversees our sister creative agency INT Works. For several years he oversaw the Monday Morning Music Video feature until it came to an end in 2014.