A = everything. This is the simple equation and motto set out by Parisien graphic designers A is a name. As the only capital in their name the ‘A’ stands for typographic form. It represents their attention given to typography, believing that everything in graphic design comes back to this. A is an icon.
And their work stays true to this; paying unrelenting attention to composition, words sit boldly upon the page, complementing the strength of the images they are often coupled with. Their 2011 spread for Dazed & Confused reflects this perfectly. Alongside Christopher Simmonds, who worked on the type composition for the spread using a font drawn by the studio, the strong angular eyebrows match with powerful lettering, and a magnificently striped couture dress is mirrored by aligned words.
- All of human life was there: welcome back to the Best of the Web
- Jody Barton's passionate and political work masters many disciplines
- A Hail Mary pass: how to win the ads at the Super Bowl
- February diary: Where to go and what to see
- Hey Studio’s athletic and geometric typeface for ESPN’s magazine
- Karl Hab’s hypnotic photographs taken out of a plane window
- The importance of creative education: why making is as important as maths, reading and science
- Why Fonts Matter, and how they impact your mood
- How to beat creative block: one designer offers his invaluable advice
- Pentagram’s dynamic and shifting identity for a Serbian digital arts festival
- PETA’s x-rated Super Bowl advert banned from TV (NSFW)
- Bureau Mirko Borsche works with Nike Basketball on a new graphic language