One of the greatest cultural misunderstandings of the modern age is that being weird, or surreal is easy. The problem is that when you see an artist or a comedian doing it really well it seems effortless but my goodness when you see it done badly it’s excruciating. Imagine then if rather than just your trying to communicate your own sense of the absurd there were minds to distill into the final product? That’s the set up for Spanish art collective Rubenimichi whose weird and wonderful work manages to get it spot-on.
Their practice encompasses painting, photography and ceramics but it’s the former which particularly caught our eye with some truly bizarre creations featuring fruit, animals, nudity, birds and bleeding. But spend some time on their site and you realise there’s a certain method behind their madness, a skewed set of rules which seem to underpin their otherworlds. There’s some cool monochrome stuff as well, including one that brings a whole new meaning to the phrase “apple of my eye.”
For the next few weeks we’re showcasing some of the dazzling creatives which form part of the ABSOLUT Network, which brings together some of the finest cutting-edge creatives in Spain.
- Artful fashion reportage from New York photographer Landon Nordeman
- My Name is Wendy creates beautiful posters celebrating French poet Stéphane Mallarmé
- Experiments in geometric shapes, cut-out, collaged and drawn typography by artist Michael Morris
- Gwendal Le Bec’s new website is chock-full of wonderful new work
- Jonny Seymour’s cute and strange photo series of six-year-old Chinese kids’ “graduation”
- Ibán Ramón creates refreshingly simple identity for a Spanish food festival
- An insight into The Guardian’s newly released brand guidelines
- Surreal, disturbing, NSFW and utterly thrilling: the work of Jon Rafman
- Art and architecture get exhibitions and galleries: graphic design should too
- Graphic identity lovers rejoice: “an unprecedented catalogue of modern trademarks” is here
- Ustwo says RELAX! with new meditation app Pause
- Publishing platform Medium launches its new identity