One of the greatest cultural misunderstandings of the modern age is that being weird, or surreal is easy. The problem is that when you see an artist or a comedian doing it really well it seems effortless but my goodness when you see it done badly it’s excruciating. Imagine then if rather than just your trying to communicate your own sense of the absurd there were minds to distill into the final product? That’s the set up for Spanish art collective Rubenimichi whose weird and wonderful work manages to get it spot-on.
Their practice encompasses painting, photography and ceramics but it’s the former which particularly caught our eye with some truly bizarre creations featuring fruit, animals, nudity, birds and bleeding. But spend some time on their site and you realise there’s a certain method behind their madness, a skewed set of rules which seem to underpin their otherworlds. There’s some cool monochrome stuff as well, including one that brings a whole new meaning to the phrase “apple of my eye.”
For the next few weeks we’re showcasing some of the dazzling creatives which form part of the ABSOLUT Network, which brings together some of the finest cutting-edge creatives in Spain.
- Yeji Yun’s imaginative zine combines frozen lands, whales and cocktails
- Zhang Kechun encapsulates the oblivion of China's mysterious Yellow River
- Artist Anna Valdez brings her eye for detail to digital painting
- Bold in its broadness, the work of Dave Singley
- Córdova Canillas seek inspiration between nostalgia and obsolescence for C de C annual
- Mercedes-Benz team up with Ace Norton, Homer Hans Bryant and Sandy Liang for new short
- Reasons Not To Do Graphic Design by Yotam Hadar
- Nostalgia in branding: top design studios analyse the NatWest and Co-op retrobrands
- Google and Monotype launch Noto, an open-source typeface family for all the world’s languages
- The only way is ethics: what are the moral obligations of a graphic designer?
- Rachel Levit illustrates contemporary relationships in new book
- Creative agency INT Works relaunches as Anyways, with a playful graphic identity