One of the greatest cultural misunderstandings of the modern age is that being weird, or surreal is easy. The problem is that when you see an artist or a comedian doing it really well it seems effortless but my goodness when you see it done badly it’s excruciating. Imagine then if rather than just your trying to communicate your own sense of the absurd there were minds to distill into the final product? That’s the set up for Spanish art collective Rubenimichi whose weird and wonderful work manages to get it spot-on.
Their practice encompasses painting, photography and ceramics but it’s the former which particularly caught our eye with some truly bizarre creations featuring fruit, animals, nudity, birds and bleeding. But spend some time on their site and you realise there’s a certain method behind their madness, a skewed set of rules which seem to underpin their otherworlds. There’s some cool monochrome stuff as well, including one that brings a whole new meaning to the phrase “apple of my eye.”
For the next few weeks we’re showcasing some of the dazzling creatives which form part of the ABSOLUT Network, which brings together some of the finest cutting-edge creatives in Spain.
- Lili des Bellons illustrates a fluoro world of monsters and robots
- Type tells Tales: Steven Heller and Gail Anderson explore the performative traits of type
- Things: The post full of positivity we received this April
- Photographer Louis De Belle’s unconventional portraits of New York commuters
- M35 creates a topographical identity for a project about Australia's rural landscape
- We speak to the three creatives behind a Nigerian-focused editorial and film for Kenzo
- Animator and director James Curran’s amusing 30-day Gifathon project in Tokyo
- Photographer Sophie Mayanne’s new personal project celebrates imperfection (NSFW)
- Animator Saiman Chow’s trippy idents for Adult Swim’s Rick and Morty
- The daily grind: Louis Quail’s photographs of fascinatingly mundane offices
- "Before I was a graphic designer I had nearly no idea what one was": meet Austin Redman
- Matthew Raw: the east London artist making clay great again