It was the defining question of last Christmas _ did you find Adam & Eve’s John Lewis advert a tearjerking reminder of what the holiday season could and should be about or did you find it unbearably smug and schmalzy? Either way it was hailed as monster success, scooping awards and apparently contributing to a bumper year for the store.
Since then Adam & Eve have been bought by DDB and Saturday night saw the debut of the new Never Knowingly Undersold splitscreen spot. It has some of the same key ingredients – high production values, a contemporary musician covering an 1980s track (in this case Paloma Faith doing INXS’ Never Tear us Apart) and emotional appeal by the bucketload, and it’s likely to similarly polarise opinion.
It doesn’t feel massively original but on its own terms there’s little doubting its power and for a big, family brand aiming for a mainstream audience (the ad was first shown during The X Factor) this advert ticks all the right boxes. More than that it’s been all over social media in the past few days and there are some neat touches such as the art gallery shot. By pitch-perfectly fulfilling its brief, Adam & Eve seem to have done it again,
- Making branding with a purpose: what can we learn from the Bauhaus?
- Jeremy Jansen’s graphic design work bridges concept and coherency
- Michael Craig-Martin: a cool, clean and colourful riot of everyday objects
- Anatoly Grashchenko's randomly generated posters for a Moscow theatre
- Japanese illustrator Nimura Daisuke is back with his charmingly naughty gifs
- Bobby Doherty’s vivid and humorous still-life photography
- Should illustrators be treated like designers?
- Why “cool” stunts creativity: one agency offers its opinion
- Fresh, vibrant poster work from South Korean designer Soojin Lee
- Grey London's thoughtful, powerful and innovative new campaign for Tate Britain
- Colourful masses with a Memphis aesthetic in Mariano Pascual’s illustrated alphabet
- Introducing French design studio plus mûrs and its beautiful poster designs