It was the defining question of last Christmas _ did you find Adam & Eve’s John Lewis advert a tearjerking reminder of what the holiday season could and should be about or did you find it unbearably smug and schmalzy? Either way it was hailed as monster success, scooping awards and apparently contributing to a bumper year for the store.
Since then Adam & Eve have been bought by DDB and Saturday night saw the debut of the new Never Knowingly Undersold splitscreen spot. It has some of the same key ingredients – high production values, a contemporary musician covering an 1980s track (in this case Paloma Faith doing INXS’ Never Tear us Apart) and emotional appeal by the bucketload, and it’s likely to similarly polarise opinion.
It doesn’t feel massively original but on its own terms there’s little doubting its power and for a big, family brand aiming for a mainstream audience (the ad was first shown during The X Factor) this advert ticks all the right boxes. More than that it’s been all over social media in the past few days and there are some neat touches such as the art gallery shot. By pitch-perfectly fulfilling its brief, Adam & Eve seem to have done it again,
- New Originals: introducing the London Rollergirls
- The best things on the internet, readers' comments and who to follow on social media
- Our A-Z Guide to the UK's 2016 Graduate Shows
- LGBT in advertising: “What we need now is bravery"
- Images packed with life, leather and charm in Bex Day's new series for Pylot
- Photographer Josh Cohen captures New York’s hidden gems
- The new Sagmeister & Walsh website has a live feed from a snake enclosure and a new naked photo (NSFW)
- The Co-op returns to its old “clover leaf” logo from the 1960s
- Sexual, surreal and disturbing: the weird work of super-skilled Claudia Maté
- Don't Hug Me I'm Scared - an exclusive interview with Duck, Red Guy and Yellow Guy
- Anna Ginsburg explores sex and female orgasms in this hilarious animation (NSFW)
- Ace new Laura Callaghan work calls BS on the idea that we can be "whatever we want to be"