It was the defining question of last Christmas _ did you find Adam & Eve’s John Lewis advert a tearjerking reminder of what the holiday season could and should be about or did you find it unbearably smug and schmalzy? Either way it was hailed as monster success, scooping awards and apparently contributing to a bumper year for the store.
Since then Adam & Eve have been bought by DDB and Saturday night saw the debut of the new Never Knowingly Undersold splitscreen spot. It has some of the same key ingredients – high production values, a contemporary musician covering an 1980s track (in this case Paloma Faith doing INXS’ Never Tear us Apart) and emotional appeal by the bucketload, and it’s likely to similarly polarise opinion.
It doesn’t feel massively original but on its own terms there’s little doubting its power and for a big, family brand aiming for a mainstream audience (the ad was first shown during The X Factor) this advert ticks all the right boxes. More than that it’s been all over social media in the past few days and there are some neat touches such as the art gallery shot. By pitch-perfectly fulfilling its brief, Adam & Eve seem to have done it again,
- Back so soon? It's Best of the Web!
- The poised collages of New Contemporaries artist Katja Angeli
- True Print: the work of Swiss designer Dafi Kühne catalogued in fantastic new monograph
- The compositional eye of photographer Petr Pawlowski
- French designer Paul Bouigue makes a colourful fanzine about racket sports
- Anthony Burrill designs A-OK! watch in collaboration with Mr Jones Watches
- Photographer Carlota Guerrero on collaborating with Solange and getting signed to WeFolk (some NSFW)
- Taiwanese graphic designer Wang Zhi-Hong’s sublime cover designs
- New York-based Blake Lewis’ neat and considered portfolio exudes simplicity
- Erotic journal Odiseo explores laughter and loathing in its ninth volume (NSFW)
- London-based designer Laura Jouan’s well-considered, monochrome portfolio
- Sagmeister & Walsh releases more pins, raising funds for “causes threatened by the Trump administration”