Adria Petty: Countdown

Posted by Alex Bec,

I know there’s been some murmurings of plagiarism surrounding Beyonce’s latest video, Countdown, directed by Adria Petty – but for a moment let’s leave those thoughts behind and enjoy its unadulterated pop perfection. All too often the biggest releases are watered down for the masses, but here we see a true tour de force from the director that has bought us countless previous blockbusters. Bright colours, clever editing, split screens, insane choreography all to frame a true legend at the height of her powers. Superb.

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Posted by Alex Bec

Alex is one of the directors of It’s Nice That who now oversees our sister creative agency INT Works. For several years he oversaw the Monday Morning Music Video feature until it came to an end in 2014.