Adria Petty: Countdown

Date
17 October 2011

Share

I know there’s been some murmurings of plagiarism surrounding Beyonce’s latest video, Countdown, directed by Adria Petty – but for a moment let’s leave those thoughts behind and enjoy its unadulterated pop perfection. All too often the biggest releases are watered down for the masses, but here we see a true tour de force from the director that has bought us countless previous blockbusters. Bright colours, clever editing, split screens, insane choreography all to frame a true legend at the height of her powers. Superb.

Share Article

Further Info

About the Author

Alex Bec

Alex is the CEO of It’s Nice That. He oversees the commercial side of It’s Nice That, Creative Lives in Progress and If You Could Jobs.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.