I turn 30 in a few months’ time but in a spirit of denial, my plans to mark this milestone are unambitious. But to mark the game-changing MacIntosh turning 30, Apple have really pushed the boat out. On both an interesting video and an excellent dedicated website, they have lined up some of the creatives whose work has been defined by their relationship with Apple’s famous computer; both famous names like Moby, Es Devlin and Iris van Herpen to lesser-known but no less impressive case studies for whom the Mac has played an indelible part in their life and work.
For a brand anniversary that could so easily tip into toe-curling self indulgence, Apple had the good sense to humanise the impact the Mac has had over the past three decades, with personal stories taking precedence over the technological timeline. It’s also – as you’d expect – a beautifully designed site that is both straightforward to navigate and enjoyable to spend some time on.
- Cheeky, irreverent and vivid illustrations by Thomas Hedger
- Brilliant branding and a cracking It’s Nice That collaboration: introducing Unmade
- Director collective Canada creates raunchy, psychedelic video for Tame Impala (NSFW)
- Stylish designs that aim to make online gift-buying as fun as "walking around a concept store"
- Alex Sheridan’s hilarious shots of comedian David O’Doherty in sports memorabilia
- Cult magazine Nova and its nods to “eroticism and extortion” photographed in a suitably 70s setting
- Anthony Burrill tells us about his numerous Etsy WORK HARD rip-offs
- “I wouldn’t recommend trying to make it as an illustrator to anyone”: straight-talking McBess
- Jonathan Barnbrook talks us through designing David Bowie's new album artwork
- Japanese illustrator Nimura Daisuke is back with his charmingly naughty gifs
- Colourful masses with a Memphis aesthetic in Mariano Pascual’s illustrated alphabet
- Making branding with a purpose: what can we learn from the Bauhaus?