Artiva’s exhibition identity for Radical City is as inherently modernist as they come; the choice of type, the monochrome colour palette, the overbearing grid all firmly grounded in the Swiss tradition of graphic design. As the visual identity for a show that deals with Italian radical architecture (specifically between 1963 and 1973) it’s a perfect fit, deftly summarising the gridded urban landscapes of geometric concrete that were the hallmark of Italian radicalism.
What’s fascinating about the rest of Artiva’s portfolio is their singular design vision. Every one of their other projects utilises the same principles as Radical City. Whether it’s a brand identity or an experimental publication the calling cards are all there; Helvetica, black and white palette and that same rigid grid. Is this a simple case of design malaise or are these guys from the same mould as their Swiss predecessors, staunchly pursuing design perfection through simplicity and order? I’d argue the latter as the studio’s output shows a consistency of vision and understanding of design too refined to discount them as one trick ponies. And in this ever-fluctuating landscape of creative chameleons it’s incredibly refreshing to discover designers who still live and breathe Helvetica.
- Chaz Bundick talks us through the new digitally personable Company website
- Animator Frances Haszard’s gender neutral breakup story
- Photographer Norman Behrendt depicts Turkey’s majestic mosques
- Explore North Korean graphic ephemera in Phaidon’s new book
- “Have a process you can apply to any situation, space or time”: what we learned from Converse’s Lovejoy Art Benefit
- Standards Manual return with catalogue of 400 objects relating to New York City Transit
- Polaroid’s creative director Danny Pemberton introduces new brand Polaroid Originals
- Artist Dominique Pétrin on creating her very own domestic product
- Universal Everything animate emotive wallpapers for new iPhone devices
- Herburg Weiland’s meticulous editorial designs are typographically-driven
- The Visual History of Type author Paul McNeil selects and dissects his six favourite faces
- Breakdown Press’ Joe Kessler picks out his most-treasured books