7-Eleven has been leading the way in conveniently placed conveniences since 1927. But while it’s likely you might pop in for a chocolate bar and a cup of coffee, it’s less likely to be your first port of call for a graphic design fix.
And yet, what’s this, a super nice, stripped-back rebranding of 7-Eleven coffee by Scandinavian design agency BVD? It’s slick, simple, has an excellent palette and cleverly channels those classic go-faster stripes. Futuristic in a retro way, these coffee cups look like the kind you might grab behind the scenes while shooting an eco-friendly dystopian sci-fi movie in the eighties – and that’s certainly no bad thing.
We also wrote a comment piece based around some of the ideas contained in this redesign which you can read here.
- Photographer Maxwell Conrad Granger shows the goofy beauty of youth
- Serpentine appoints Francis Kéré to build "tree-inspired" 2017 pavilion
- Director Nick Roney on taking The Lemon Twigs to his grandparents’ house
- Designer Lennart Van den Bossche’s typographic work combines "logic and beauty"
- Meet the speakers: Carl Burgess, Oscar Hudson, Mirka Laura Severa and Olivia Ahmad
- Varied, playful and slightly odd drawings from Japanese illustrator Summer House
- Grope Sans: a very rude typeface by Bompas & Parr
- Japanese graphic designer Ryu Mieno creates type-heavy works fizzing with energy
- The reductive and exacting work of graphic designer Laura Prim
- Why creative education for advertising is stuck in the dark ages
- Leipzig-based graphic designer Anja Kaiser takes us through her portfolio
- Nicolas Jaar releases Network, a book inspired by radio