7-Eleven has been leading the way in conveniently placed conveniences since 1927. But while it’s likely you might pop in for a chocolate bar and a cup of coffee, it’s less likely to be your first port of call for a graphic design fix.
And yet, what’s this, a super nice, stripped-back rebranding of 7-Eleven coffee by Scandinavian design agency BVD? It’s slick, simple, has an excellent palette and cleverly channels those classic go-faster stripes. Futuristic in a retro way, these coffee cups look like the kind you might grab behind the scenes while shooting an eco-friendly dystopian sci-fi movie in the eighties – and that’s certainly no bad thing.
We also wrote a comment piece based around some of the ideas contained in this redesign which you can read here.
- Living for the weekend, it's Best of the Web!
- The photographer archiving South Africa’s black lesbian community
- Kirsten Lepore’s creepy clay character is oddly soothing in this brilliant animation
- Friday Mixtape: Grammy award-winning Tinariwen curates a genre-crossing mix
- Designer Kara Zichittella talks about her typographically-led projects
- “Where’s my community?”: Skin Deep and POC on the need for diversity in the film industry
- A new national identity: Smörgåsbord Studio rebrands Wales
- Graphic design gems: Chicago gang business cards from the 1970s and 80s
- Photographer Dougie Wallace captures the super rich spenders of “Harrodsburg”
- “Romance in a sort-of fantasy world”: photographer Molly Matalon's new work (some NSFW)
- Studio Michael Satter’s sophisticatedly simple graphic design portfolio
- Harry Pearce and Pentagram create a new identity for Pink Floyd’s record label