• Topimage

    Lowe Cape Town: William (The Cape Times)

Fun, funny and funnier! The cam-whoring self-portrait twists on famous photographs

Posted by Ross Bryant,

We love to show people where we are and who we’re with, and this process requires some “cam-whoring” technical wizardry that always includes a steadfast arm reaching out from the photograph itself. Glance through photos on Facebook or glide the swarms uploaded to Instagram and there is something you are always SURE to see – the precariously taken, arm-length self-portrait captured on a hand-held camera.

What better way then to show consumers that a brand is as close to the news as Simon Cowells’ trousers are to his nipples, than to create a fantastically fun, tongue-in-cheek advertising campaign? This “cam-whoring” series has been created by the advertising agency Lowe Cape Town who have re-imagined iconic photography, manipulating them in Photoshop to create a self-portrait effect. The results speak for themselves!

  • R1

    Lowe Cape Town: Churchill (The Cape Times)

  • R2

    Lowe Cape Town: Sailor (The Cape Times)

  • R3

    Lowe Cape Town: Tutu (The Cape Times)


Posted by Ross Bryant

Ross worked with us as an editorial intern after studying at the University of Lincoln. He wrote for the site between October and December 2012.