There’s a few good examples of brands using social media in clever and funny ways to deflect criticism (the O2 Twitter feed has been a particular delight in recent months) but this spoof video from Bodyform is one of the best we’ve seen. Responding to a Facebook post accusing the brand of misleading millions of men with depictions of so-called “happy periods” amid imagery of horse riding and windsurfing, the brand’s ad agency Carat came up with this genius rebuttal from someone purporting to be the brand’s CEO Caroline Williams.
She apologises on behalf of the company and explains that 1980s screen tests found that men were unable to cope with the realities including “the blood coursing from our uteri like a crimson landslide.” Such use of language is inspired but it’s the little details which really make it, from an appearance of the weird blue liquid familiar to anyone who’s ever seen a sanitary towel commercial, to an unexpected finale. Kudos to everyone involved, and with more than 800,000 views in two days it seems that they’ve pitched it just right.
- Parallel Teeth's cheery world of egg eyes, animated cut-outs and weird illustrated characters
- Will Dohrn directs dreamy video “Ribbons” for Club Kuru
- Inès Longevial’s deliciously rich geometric paintings
- Illustrator Richard Ellis’ joyfully large-breasted and bare-bottomed characters
- Graphic design grad Georgia Cranstoun reconsiders authorship with a “bootleg” book
- Bohuy Kim’s “strange but splendid” poster designs
- Petition launched against winner of Foam Paul Huf photography award for “stereotyping and sexism”
- Exclusive: rediscover graphics from Fiorucci’s archival 1984 Panini collaboration
- Kirsten Lepore’s creepy clay character is oddly soothing in this brilliant animation
- Me & EU project will send creative postcards across Europe on trigger date of Article 50
- Phaidon book gathers together 500 of the most iconic graphic designs of all time
- Atelier Brenda: the alter ego of three female designers you need to get to know