There’s a few good examples of brands using social media in clever and funny ways to deflect criticism (the O2 Twitter feed has been a particular delight in recent months) but this spoof video from Bodyform is one of the best we’ve seen. Responding to a Facebook post accusing the brand of misleading millions of men with depictions of so-called “happy periods” amid imagery of horse riding and windsurfing, the brand’s ad agency Carat came up with this genius rebuttal from someone purporting to be the brand’s CEO Caroline Williams.
She apologises on behalf of the company and explains that 1980s screen tests found that men were unable to cope with the realities including “the blood coursing from our uteri like a crimson landslide.” Such use of language is inspired but it’s the little details which really make it, from an appearance of the weird blue liquid familiar to anyone who’s ever seen a sanitary towel commercial, to an unexpected finale. Kudos to everyone involved, and with more than 800,000 views in two days it seems that they’ve pitched it just right.
- Oliver Jeffers, Yuri Suzuki, Anna Ginsburg and Jimmy Turrell at Nicer Tuesdays
- An exercise in colour and control: David Hockney’s 82 portraits and one still life at the RA
- Woodstock 1969 immortalised on film by iconic photographer Baron Wolman
- Laurina Paperina's dark, weird but charming work
- Studio Frith creates Patti Smith-inspired identity for the inaugural Art Night festival
- Cindy Yang’s poignant animation questions the routine and mundanity of life
- Don't Hug Me I'm Scared - an exclusive interview with Duck, Red Guy and Yellow Guy
- The Imperfection Booklets by O.OO explain the nuances of Risograph printing
- Reactions to the referendum and our weekly Best of the Web
- Babak Ganjei paints 90s sitcom sitting rooms. But which one's which?
- Pop, subcultures and the future of graphic design: an interview with Experimental Jetset
- Oliver Curtis photographs the world’s most famous monuments, the wrong way round