Henry & Aaron: It's A Snap

Posted by Rob Alderson,

It’s rare that an advert manages to combine an interesting creative premise with a genuine connection to the product it is promoting, but my goodness this spot for Australian University the Central Institute of Technology is just pitch perfect. Comedy duo Henry & Aaron’s finger-snapping set-up is a wonderful piece of misdirection because it makes the viewer expect something far cheesier than actually unfolds – which is both incredibly dark and incredibly funny. Sign us up! (Found via Ben Kay’s ever-excellent blog).


Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.