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An orange booklet titled “The Challenger’s Almanac” rests on a wooden table. It sits atop an open notebook, alongside a pen and a cup of coffee.

Publication: Business brains through a creative lens from The Challenger's Almanac

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Date
3 April 2014

The creative industry can be suspicious of the “business world” whose pin-stripe suits and baffling pie-charts often seem at odds with the values creatives hold dearest. But new publication The Challenger’s Almanac promises to break through the bullshit, via profiles of creatively-minded individuals who have achieved success with their own companies.

Through the experiences of people like designer Jessica Hische, Sugru’s Jane Ni Dhulchaointigh, David Hieatt of Hiut Denim and our very own Will Hudson, editor Meg Lobb wants to inform and inspire, while reassuring readers that it’s exactly people like them who are doing the most interesting things around. It’s beautifully-designed too, with the photographs of Alastair Sopp and Rasmus Keger, and illustrations by tattoo artist Josh Vyvyan, given equal weight to the words.

The project has smashed its initial Kickstarter target but there’s still a few hours left to get involved if it sounds like your cup of tea. Which to be fair, it probably does…

An open magazine spread featuring a black and white portrait of a person on the left page. The right page contains a text-heavy article with the headline “MAKE MORE MISTAKES”.
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The Challenger’s Almanac

Two gold-coloured lighters are displayed side by side on the white pages of an open book. The left lighter is engraved with “VIET NAM”, “CAM RANH”, “64-66” and the word “PEACE” beneath a peace symbol. The right lighter is engraved with the phrase “DEATH IS MY BUSINESS AND BUSINESS HAS BEEN GOOD.”
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The Challenger’s Almanac

An open magazine spread featuring a photograph of a person sitting with a laptop on their lap. The opposite page contains an “Index” with a profile and text about business savvy and inspirational events.
Above

The Challenger’s Almanac

A black and white double-page spread from a magazine. The left page features a profile portrait of a person with a beard and a large tattoo on their shoulder, while the right page contains an article titled “Starting from Scratch”.
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The Challenger’s Almanac

An open book showing a page of text opposite a black and white illustration. The drawing depicts a person’s head with the top removed, revealing a trophy resting inside.
Above

The Challenger’s Almanac

A person stands in a bright, white studio wearing a long, patterned coat and red trousers. In the foreground, a round red table is surrounded by matching red chairs.
Above

The Challenger’s Almanac

An open book shows a red hooded puffer jacket on the right page. The left page is filled with several paragraphs of black text on a white background.
Above

The Challenger’s Almanac

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About the Author

Rob Alderson

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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

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