Launch Recite Me assistive technology

Buck and YCN Studio create an incredibly powerful animated film for Childline

Date
28 May 2013

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Creating a piece of animation designed to deal with the horrifying realities of child abuse is a pretty tall order, particularly when it’s for ChildLine and the people you’re attempting to communicate with are all under the age of 19. How does one go about discussing these delicate issues without intimidating your target audience and creating something that’s all-too harrowing for television? Buck and YCN Studio have recently come up with an incredibly effective solution, producing a four-minute film that gently but assertively discusses the issues facing victims of sexual abuse.

The film avoids the use of any shocking imagery – the likes of which, it seems, we’ve become numb to over the years – and created an abstract animation that intersperses scenes of solitary characters going about their days while a discussion between a ChildLine counsellor and one of their charges plays out in hand-rendered type. The contents of the discussion is no less powerful for the lack of sensationalist imagery and the message presented is abundantly clear; it’s not your fault, you shouldn’t have to do anything you’re uncomfortable with and, most importantly, we’re here to help.

A simple graphic on a pale yellow background. Centred text in a thin, handwritten font reads “I’m here, you’re doing really well.”
Above

Buck: First Step

Hand-drawn cream text on a dark purple background reads “I don’t know how to say it.” The words are arranged in a staggered, descending layout.
Above

Buck: First Step

An illustration of a dark building facade against a pale yellow background. A bright yellow sign in the centre reads “ok.” in lowercase black type.
Above

Buck: First Step

A collage in deep purple and cream featuring the words “DONT KNOW” in bold, white capital letters. The text is tilted across a dark textured block, surrounded by abstract geometric shapes and a small blue circle.
Above

Buck: First Step

An illustration of a geometric, gem-like shape containing the word “like” in a fluid, cursive script. The form is rendered in muted tones of gold, green and grey against a dark purple background.
Above

Buck: First Step

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About the Author

James Cartwright

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James started out as an intern in 2011 and came back in summer of 2012 to work online and latterly as Print Editor, before leaving in May 2015.

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