No frills, just compelling storytelling by Dave Ma for Ghostpoet's Meltdown

Posted by Alex Bec,

Last week London’s Ghostpoet released his second record, Some Say I So I Say Light and as we’ve come to expect, gritty, sombre tones are present throughout. The first single from the album, Meltdown has had its promo directed by LA-based director Dave Ma – and the aptness of the video to the track is a rare treat. A snap-shot split-screen of two young relationships should, on paper, be nothing to write home about, but there’s something so oddly compelling about it that it drew me in completely.

  • Ss1

    Dave Ma: Ghostpoet – Meltdown (still)

  • Ss2

    Dave Ma: Ghostpoet – Meltdown (still)

  • Ss3

    Dave Ma: Ghostpoet – Meltdown (still)


Posted by Alex Bec

Alex is one of the directors of It’s Nice That who now oversees our sister creative agency INT Works. For several years he oversaw the Monday Morning Music Video feature until it came to an end in 2014.