Hero-studio-des-signes-singapore-branding-its-nice-that-

Des Signes: Singapore in France identity

Work / Graphic Design

Des Signes creates “vibrating” identity for Singapore in France festival

Bright and busy, the identity for the Singapore in France festival imitates the country celebrated by the event beautifully. The look was created by a studio called Des Signes, founded by Elise Muchir and Frankin Desclouds in 2003. The festival identity joins an ever-growing client list of cultural institutions including Paris Musées, and its direct, bold approach explains the studio’s success. “We created an identity like the image of Singapore: lively, teeming and modern,” the studio explains. The identity centres around a device showing the word Singapore written in the four official languages of the island – English, Malay, Tamil and Chinese. This makes the colours appear to “vibrate.”

According to Des Signes, the identity uses the Eureka font for its “energetic” qualities. “We can feel the festive nature of the festival, the multiculturalism of the country and the relationship between France and Singapore,” they say. The “vibration” reflects the idea of cultural expansion, and looks to evoke “the city bubbling.” Des Signes adds: “Far from the traditional representations of the Asian world, the visual identity is anchored in the contemporary world.”

Studio-des-signes-singapore-branding-its-nice-that45

Des Signes: Singapore in France identity

Studio-des-signes-singapore-branding-its-nice-that2

Des Signes: Singapore in France identity

1studio-des-signes-singapore-branding-its-nice-that

Des Signes: Singapore in France identity

Studio-des-signes-singapore-branding-its-nice-that9

Des Signes: Singapore in France identity

Studio-des-signes-singapore-branding-its-nice-that-

Des Signes: Singapore in France identity

Studio-des-signes-singapore-branding-its-nice-that8

Des Signes: Singapore in France identity

Studio-des-signes-singapore-branding-its-nice-that88

Des Signes: Singapore in France identity