HarrimanSteel have proved to pretty much the whole world that it’s possible to take a relatively straightforward brief and make sure there’s fireworks (and axes) involved. Commissioned to rebrand DMAX Italia, they set out to make some pretty smashing idents based around cause-and-ffect contraptions.
Everyone’s pretty safe in the knowledge that watching these machines will never get boring, and these ones are no exception. The fact that they have been designed specifically around a channel that deals with no-nonsense, factual–yet–weird and exciting content makes HarrimanSteel’s idea all the more relevant. So stop reading about it and go and watch some fun machines doing exciting things! — keep your eyes peeled for the matchbox car, the rise of the high-rise building, and the dribblingly satisfying way the blue pipe releases the scrolls. Dreamy!
Check out the rest of the short videos on their Vimeo Channel
- Friday Mixtape: Ghostpoet’s “drum worship mix” for all your percussive needs
- Yann Kebbi’s chaotic pencil drawings depict various forms of catastrophe
- Viva MS Paint: illustrators pay tribute to (the now saved) program
- Photographer Peter Anderson on his experiments with a Widelux camera and their "wonderful distortions"
- "We are visual storytellers": studio Córdova Canillas talks us through the redesign of Fucking Young! magazine
- A sneak peak into Patrick Kyle’s new comic, Night Door
- The New York Times Magazine’s new cover is actually a painting
- BBC’s new typeface BBC Reith is designed to improve legibility on screen
- “It needs to be normalised that women masturbate”: meet illustrator Jordyn McGeachin
- Life through the lens of enchanting photographer Vicki King
- Six months in the (enviable) life of photographer Ryan Lowry
- We get to know hilarious and thoughtful illustrator, Ruby Etc